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印度新政或使蘋(píng)果進(jìn)軍印度的計(jì)劃破滅

印度新政或使蘋(píng)果進(jìn)軍印度的計(jì)劃破滅

Tom Huddleston, Jr. 2016-05-30
蘋(píng)果進(jìn)軍印度的計(jì)劃或因該國(guó)的一項(xiàng)決定而受挫。

據(jù)稱,印度官員的一項(xiàng)決定,可能會(huì)對(duì)蘋(píng)果(Apple)在這個(gè)全球增長(zhǎng)最快的智能手機(jī)市場(chǎng)里銷(xiāo)售iPhone的計(jì)劃產(chǎn)生致命影響。

彭博社(Bloomberg)援引匿名來(lái)源表示,印度的財(cái)政部部長(zhǎng)阿倫?賈特利通過(guò)了一項(xiàng)決議,印度所有的蘋(píng)果零售店都將適用該國(guó)的本地供貨規(guī)定。也就是說(shuō),多數(shù)產(chǎn)品都是由中國(guó)工廠生產(chǎn)的蘋(píng)果產(chǎn)品,若想按計(jì)劃在印度開(kāi)設(shè)大量零售店,就必須把產(chǎn)品30%的部件放在印度本地生產(chǎn)。

《財(cái)富》已經(jīng)聯(lián)系了蘋(píng)果,請(qǐng)他們就此事做出評(píng)論。如有回復(fù),將更新最新進(jìn)展。

本月早些時(shí)候,蘋(píng)果的首席執(zhí)行官蒂姆?庫(kù)克前往印度,公布了未來(lái)18個(gè)月內(nèi)在德里、班加羅爾和孟買(mǎi)開(kāi)設(shè)三家門(mén)店的計(jì)劃。他們?cè)诮衲?月提交了開(kāi)設(shè)零售店的申請(qǐng),還試圖讓印度政府允許他們以較低的價(jià)格出售iPhone翻新機(jī)。不過(guò)后者遭到了印度官員的拒絕,三星(Samsung)和印度智能手機(jī)制造商Micromax等競(jìng)爭(zhēng)對(duì)手隨后對(duì)此也表示反對(duì)。

庫(kù)克早已公開(kāi)表示,蘋(píng)果想要進(jìn)入印度這個(gè)發(fā)展迅猛的市場(chǎng)。蘋(píng)果目前在印度智能手機(jī)市場(chǎng)上的占有率僅有2%,提高占有率將會(huì)幫助蘋(píng)果彌補(bǔ)在全球其他地區(qū)iPhone銷(xiāo)量降低的損失。這一損失已經(jīng)影響了公司的發(fā)展,還給公司的股價(jià)帶來(lái)了嚴(yán)重的負(fù)面效應(yīng)。目前,蘋(píng)果主要通過(guò)第三方經(jīng)銷(xiāo)商,在印度銷(xiāo)售iPhone、iPad和Mac電腦,因?yàn)樵搰?guó)政府正在努力推行“印度制造”項(xiàng)目,以迫使更多的科技公司在印度制造產(chǎn)品。(財(cái)富中文網(wǎng))

譯者:嚴(yán)匡正

Indian officials have reportedly dealt what could be a fatal blow to Apple’s attempts to sell iPhones in the world’s fastest-growing smartphone market.

Arun Jaitley, India’s finance minister, ratified a decision to apply local sourcing rules to any potential Apple retail locations in the country, according to Bloomberg, which cites anonymous sources. That means Apple, which builds the bulk of its products in Chinese factories, would need to start locally producing 30% of the components in the products it sells in India in order to move forward with plans to open multiple retail locations in India.

Fortune has reached out to Apple for comment and will update this story with any response.

Earlier this month, Apple CEO Tim Cook traveled to India to unveil plans to open three Apple Stores in Delhi, Bangalore, and Mumbai within the next 18 months. Apple filed an application to open the retail locations in January, and the tech giant also lobbied the Indian government to sell refurbished iPhones at lower prices, but the latter efforts were squashed by Indian officials following objections from competitors such as Samsung and Indian smartphone maker Micromax.

Apple’s Cook has made no secret about his desire to tap the rapidly-growing market in India, where the company currently holds only about a 2% share of the smartphone market. Growing that share would help Apple balance out the decline in iPhone sales elsewhere around the world that has threatened the company’s growth and wreaked havoc on its share price. The company currently sells its iPhones, iPads, and Macs through third-party resellers in India, where the government has been pushing its “Make in India” program in an effort to force more tech companies to build their devices in the country.

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