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摩托羅拉能在聯(lián)想實現(xiàn)自我拯救嗎?

摩托羅拉能在聯(lián)想實現(xiàn)自我拯救嗎?

Jason Cipriani 2015年08月19日
為提高利潤,聯(lián)想計劃大幅裁員,并將智能手機(jī)業(yè)務(wù)的控制權(quán)交給摩托羅拉。

????眼下,當(dāng)聯(lián)想試圖扭轉(zhuǎn)業(yè)績,并遏制PC銷售額下降以及智能手機(jī)需求放緩帶來的損失時,公司決定把希望寄托在摩托羅拉身上。

????上周四,聯(lián)想披露了第一財季盈利數(shù)據(jù),情況看來并不是很好。該公司收入略有增長,但凈收益比上年同期下降了51%。

????因此,聯(lián)想采取了“果斷行動”,包括讓摩托羅拉移動掌管智能手機(jī)業(yè)務(wù),以及裁員5%左右。聯(lián)想發(fā)布的新聞稿顯示,此后,聯(lián)想將“依靠摩托羅拉來設(shè)計、開發(fā)和制造智能手機(jī)?!?/p>

????這番調(diào)整應(yīng)該不會讓人們感到意外。在第一財季,聯(lián)想只銷售了1620萬部智能手機(jī);其中摩托羅拉的智能手機(jī)銷量下跌了31%,降至590萬部。但壞消息還不止于此,聯(lián)想在全球智能手機(jī)制造業(yè)的排名也從前一個季度的第四降到了第五。

????今年7月份,摩托羅拉推出了旗艦產(chǎn)品?,F(xiàn)在看來,其用心顯而易見。推出全網(wǎng)通產(chǎn)品是(2014年被聯(lián)想收購后)摩托羅拉為適應(yīng)自己在聯(lián)想的新角色而采取的第一步措施,同時也是為了全面理順自己的產(chǎn)品結(jié)構(gòu)。

????提高摩托羅拉在聯(lián)想內(nèi)部的級別是明智之舉。盡管最近處境艱難,但摩托羅拉的產(chǎn)品沉淀了多年的經(jīng)驗和知識(特別是在美國)。現(xiàn)在,摩托羅拉也許可以再次大展拳腳,因為它承擔(dān)了更大的責(zé)任,更重要的是,它對自己的未來有了更大的掌控權(quán)。(財富中文網(wǎng))

????譯者:Charlie

????校對:詹妮

????As Lenovo LNVGY -5.22% attempts to turnaround its earnings—and stem losses due to falling PC sales and slowing smartphone demand—the company has decided to lean on Motorola.

????On Thursday, the company released its first quarter earnings report, and things aren’t looking so hot. The company’s revenue was up slightly, but net income was down 51% compared to the same quarter last year.

????In response, the company is taking “decisive action,” which includes giving Motorola Mobility controlling reigns of its smartphone division and cutting about 5% of its workforce. According to a company press release, moving forward, Lenovo will “rely on Motorola to design, develop and manufacture smartphone products.”

????The revamp should come as no surprise, since the smartphone maker sold only 16.2 million smartphones last quarter, with Motorola seeing a 31% decline in unit sales to 5.9 million units. The bad news doesn’t stop there either; the company is now the fifth largest smartphone vendor worldwide, down one spot from the previous quarter.

????Looking back at Motorola’s flagship announcement in July, it’s clear now that the writing was on the wall. Motorola’s carrier-free approach was the first step in an effort to embrace its new role within Lenovo (after being acquired in 2014), and streamline its product offerings across the board.

????The promotion of Motorola within Lenovo’s ranks is a wise move. Motorola has years of experience and knowledge behind its products (especially here in the U.S.), despite recent struggles. Perhaps now with more responsibility and—more importantly—control over its future, the company can begin to once again spread its (bat)wings.

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