????費(fèi)雪

????主打?qū)W齡前兒童市場(chǎng)的費(fèi)雪公司，是另一家岌岌可危的玩具公司，其2014年的銷售額下跌了13個(gè)百分點(diǎn)——不過(guò)今年第一季度的銷售額又回升了3%。費(fèi)雪玩具的受歡迎程度之所以明顯下降，是因?yàn)橐呀?jīng)為人父母的80后90后大都住在城市，所以更喜歡尺寸更小，設(shè)計(jì)更簡(jiǎn)潔的玩具。此外目前瞄準(zhǔn)學(xué)齡前兒童的玩具品牌也越來(lái)越多，比如像《冰雪奇緣》這種影視作品的衍生產(chǎn)品。

????Fisher-Price

????Another toy giant in peril, the preschooler line Fisher-Price, performed poorly in 2014, with sales down 13%–although first quarter 2015 sales are up 3%. The decline in popularity is being attributed to millenial parents, who are more likely to live in cities and be more mobile, so they’re looking for smaller swings and more sleek designs for the toys. Plus there’s more toy lines competing for the little ones’ favor, including officially licenced tie-ins with their entertainment obsessions like Frozen.