????作為一款時(shí)尚奢侈品，蘋(píng)果手表在中國(guó)顯然擁有非常光明的前景。上周一。當(dāng)前美國(guó)超模克里斯蒂?特靈頓?伯恩斯現(xiàn)身蘋(píng)果發(fā)布會(huì)，解釋她如何使用蘋(píng)果手表健身時(shí)，很多人稱這是一次“尷尬甚至不搭調(diào)的代言”——作為一名超模，代言這樣一款宅男專用產(chǎn)品，實(shí)在違合感太強(qiáng)。而當(dāng)中國(guó)超模劉雯戴著蘋(píng)果手表登上《Vogue服飾與美容》封面時(shí)，幾乎沒(méi)有人任何人站出來(lái)挑毛病。該雜志中文版總編這樣描述這種差異：“我們比其他地方的人更容易接受新技術(shù)和新數(shù)碼產(chǎn)品?！?/p>

????當(dāng)然，蘋(píng)果多年來(lái)一直在中國(guó)潛心耕耘，想方設(shè)法地為蘋(píng)果手表鋪路。2013年，該公司與中國(guó)最大的國(guó)有運(yùn)營(yíng)商——中國(guó)移動(dòng)達(dá)成了一項(xiàng)具有“分水嶺”意義的協(xié)議，以確保中國(guó)最大的移動(dòng)網(wǎng)絡(luò)支持iPhone。而早在2007年，也就是第一代iPhone剛剛問(wèn)世時(shí)，雙方就開(kāi)始醞釀這項(xiàng)合作了。最近蘋(píng)果也將iPhone 6和iPhone 6 plus推向中國(guó)市場(chǎng)，這兩款產(chǎn)品搭載了中國(guó)用戶盼望已久的大屏。上個(gè)季度，全球iPhone銷量達(dá)到了創(chuàng)紀(jì)錄的7450萬(wàn)部，盡管蘋(píng)果沒(méi)有披露按國(guó)別劃分的銷售數(shù)字，但據(jù)UBS公司預(yù)測(cè)，中國(guó)目前占據(jù)iPhone市場(chǎng)的36%，首次超過(guò)了美國(guó)的份額。

????此外，蘋(píng)果已經(jīng)在有意地建立蘋(píng)果手表與中國(guó)的聯(lián)系。在3月9日蘋(píng)果發(fā)布會(huì)的開(kāi)場(chǎng)視頻中，就出現(xiàn)了中國(guó)一家蘋(píng)果旗艦店開(kāi)張的畫(huà)面。到2016年年中，中國(guó)蘋(píng)果零售店的數(shù)量將達(dá)到目前的兩倍。隨后，蘋(píng)果還特意指出這款手表完全可以與微信兼容——這個(gè)舉動(dòng)非常明智，因?yàn)橐呀?jīng)有中國(guó)用戶表達(dá)了蘋(píng)果手表的屏幕太小，恐怕難以兼容微信的擔(dān)憂。

????因此，盡管蘋(píng)果手表在西方的銷路或許依然存疑，但它在中國(guó)顯然有自己的市場(chǎng)。鑒于中國(guó)市場(chǎng)一直在為蘋(píng)果公司貢獻(xiàn)巨額利潤(rùn)，中國(guó)用戶是否喜愛(ài)蘋(píng)果手表將直接決定這款設(shè)備上市初期的市場(chǎng)表現(xiàn)。（財(cái)富中文網(wǎng)）

????譯者：樸成奎

????審校：任文科

????Apple Watch’s promise in China as a fashionable luxury item is already clear. When former supermodel Christy Turlington Burns appeared during Apple’s U.S. event Monday to explain how she’s using Apple Watch for fitness, critics called it an awkward, even irrelevant product placement — an iconic women’s advocatewearing a watch “skewed to geeky guys.” But when theApple Watch graced the cover of Vogue Chinaalongside China’s most famous model, Liu Wen, hardly anyone batted an eye. As Vogue China’s editor-in-chief described the difference, “We embrace new technology and digital products more easily than perhaps people elsewhere.”

????Of course, Apple has spent years laying the groundwork in China for a potential hit with the Apple Watch. It sealed a “watershed” deal with state-owned China Mobile in 2013 to ensure China’s largest mobile network supported iPhones, an agreement that was in the making as far back as in 2007 when the first iPhone launched. Apple also recently brought its iPhone 6 and iPhone 6 Plus to China, which sport the larger screens Chinese users have long demanded. Apple shipped a record-breaking 74.5 million iPhones worldwide last quarter, and while Apple doesn’t breakdown shipments by country, UBS estimates that China now claims 36% of the iPhone market, surpassing the U.S. for the first time.

????And Apple has already linked the Apple Watch to China. The company’s March 9 event kicked off with a video showing the opening of a new flagship Apple Store in China, where the retail locations are set todouble by mid-2016. Later, Apple showed off the Apple Watch’s compatibility with WeChat, a wildly popular messaging app in China. It was a wise move, as Chinese users have expressed worry that Apple Watch’s screen is too small for the app.

????So while Apple Watch’s relevance in the West may continue to be questioned, the wearable has a clear place in China. Given how lucrativeChina has been for Apple, whether or not China loves the Apple Watch could be precisely what makes or breaks the device initial reception.