????Jawbone數(shù)據(jù)副總裁莫妮卡?羅加蒂

????在Jawbone公司，莫妮卡?羅加蒂有兩個職責。首先是弄清楚該公司的Up智能腕表收集的數(shù)據(jù)都代表了什么。其次，構建以智能方式使用這些數(shù)據(jù)的新產(chǎn)品。羅加蒂表示：“我們發(fā)現(xiàn)了關于我們?nèi)绾嗡X、活動和進食的許多新的信息，它們都是之前無法發(fā)現(xiàn)的。以前我們只能對100個人進行睡眠研究，但是現(xiàn)在我們可以研究10萬個人的睡眠信息。”也就是說，羅加蒂和她的團隊能夠了解人們?yōu)槭裁磿摺１热缛A盛頓的居民可能會因為一次總統(tǒng)就職典禮而興奮難眠；伊斯坦布爾的居民可能會因為中東爆發(fā)的抗議而睡不著覺；篤信天主教的羅德島居民可能因為教皇的辭職而失眠——然后，該公司可以把這些信息反饋到Up智能腕表上，并調(diào)整他們的行為。羅加蒂指出：“我們充分地利用了這些數(shù)據(jù)反映出的見解，并且利用它們來鼓勵人們保持最佳水平?！薄狝ndrew Nusca

????Monica Rogati, Vice President of Data, Jawbone

????At Jawbone, Monica Rogati has two jobs. First, make sense of the data created by Up, the San Francisco accessory company’s wearable, sensor-laden wristband. Second, build new things that use that data in smart ways. “We uncover all sorts of interesting things about how we sleep, move, and eat that you weren’t able to find before,” she says. “We used to have sleep studies with 100 people; now we can study 100,000 people.” Which means Rogati and her team can see what people literally lose sleep over—for Washington, D.C. residents, a presidential inauguration; for Istanbul residents, ongoing protests in the Middle East; for ultra-Catholic Providence, Rhode Island, the Pope’s resignation in February 2013—then feed that knowledge back into the Up to nudge wearers into adjusting their behavior. “We’re taking all kinds of insights in the data and using those to encourage people to be at their best,” she says. —Andrew Nusca