????與亞馬遜的貨倉不同，家得寶的直供中心主要是用于處理大件商品（家得寶大約80%商品的重量都超過了5磅）。布萊克堅信送貨速度和品質的提升將有助于公司占據市場份額（他還開玩笑說，無人機在直供中心地板上表現不佳）?！拔覀冋J為我們擁有作為一家實體零售商的優(yōu)勢，我們希望能利用這一優(yōu)勢，”他說。

????傳統(tǒng)零售商的競爭優(yōu)勢？這話聽起來有些奇怪，因為相比倉儲式商店，純粹的在線零售商已經取得了不可思議的商業(yè)成功。但布萊克的觀點也并不是全無道理，特別是因為他已經重塑了讓家得寶長久以來一直是人們理想賣場選擇的店內購物體驗。布萊克表示，那種把家得寶的銷售模式定性為“在線”或“店內”的觀點是錯誤的，因為有一半的顧客在進店選購之前會登陸HomeDepot.com瀏覽商品，而三分之一的網絡訂單是在實體店里達成的。顧客們希望能夠同時享受到店內服務的貼心和網絡購物的便捷。按照布萊克的說法，直供中心的建成將有助于這種購物體驗變得更加順暢。（財富中文網）

????譯者：徐黃兆

????Unlike with Amazon’s warehouses, Home Depot’s DFC is set up to handle large packages, primarily. (Some 80% of Home Depot’s products weigh more than five pounds.) Blake believes that increasing the speed and quality of delivery here will help it take share. (Plus, he jokes, drones won’t work so well with floor coverings.) “We think we have a competitive advantage as a bricks-and-mortar retailer, and we want to leverage that,” he says.

????A competitive advantage as a bricks and mortar retailer? It seems like an odd thing to say, given the incredible success of pure online retailers relative to the big boxes. But Blake does have a point, especially because he has restored the in-store experience that made Home Depot a destination for so long. It’s wrong to think about what Home Depot sells as “online,” or “in-store,” says Blake, who points out that half of his customers go to HomeDepot.com before they make an in-store purchase, and that one-third of online orders are picked up at a physical store location. Customers want access to both the service of the store and the convenience of the Internet. The DFC, if it does what Blake says it will, can help make that experience more seamless.