????埃隆?穆斯克一心想將特斯拉汽車(chē)公司（Tesla Motors）打造成一個(gè)全球知名品牌，但他現(xiàn)在可能真的碰上大麻煩了。

????據(jù)彭博新聞社（Bloomberg News）報(bào)道，這家電動(dòng)汽車(chē)公司的首席執(zhí)行官在中國(guó)正面臨商標(biāo)糾紛，而中國(guó)是他非常希望打入的海外市場(chǎng)之一。

????今年4月，特斯拉開(kāi)始在中國(guó)市場(chǎng)投放Model S車(chē)型。這個(gè)舉措促使中國(guó)商人占寶生提起了商標(biāo)訴訟，他稱(chēng)自己在中國(guó)擁有特斯拉這個(gè)商標(biāo)。

????占寶生希望特斯拉公司取消所有營(yíng)銷(xiāo)活動(dòng)，同時(shí)還要求這家公司賠償約390萬(wàn)美元。不過(guò)占寶生要想贏下這場(chǎng)官司恐怕將面臨艱苦的斗爭(zhēng)，因?yàn)槿ツ曛袊?guó)有位監(jiān)管者明確表示，他在這場(chǎng)商標(biāo)之爭(zhēng)中支持特斯拉公司。

????彭博社指出，蘋(píng)果公司（Apple）和博柏利公司（Burberry）這些企業(yè)過(guò)去都曾深陷國(guó)際商標(biāo)爭(zhēng)端。

????最近這場(chǎng)爭(zhēng)端無(wú)疑為特斯拉拓展中國(guó)這個(gè)全球最大的汽車(chē)市場(chǎng)的雄心壯志蒙上了一層陰影。（財(cái)富中文網(wǎng)）

????譯者：清遠(yuǎn)

????Elon Musk might be facing some serious trouble in his quest to make Tesla Motors a global brand.

????The CEO of the electric car company is facing a trademark dispute in China, one of the foreign markets he was hoping to break into, according to Bloomberg News.

????Tesla began delivering Model S Sedans to China in April. That triggered a trademark suit from businessman Zhan Baosheng, who owns the trademark to the name in China.

????Zhan wants Tesla to stop all marketing activities, and he is seeking around $3.9 million from the company. Zhan may face an uphill battle in winning his challenge though, as last year a Chinese regulator sided with Tesla regarding the trademark dispute.

????Bloomberg notes that other companies, such as Apple and Burberry, have faced international trademark disputes in the past.

????The latest development casts a pall over Tesla’s ambition to expand in the world’s biggest auto market.