????安吉拉?阿倫德茨，蘋果公司零售和在線商店業(yè)務(wù)高級(jí)副總裁

????去年，蘋果公司（Apple）挖來了安吉拉?阿倫德茨，后者在博柏利（Burberry）擔(dān)任了8年的首席執(zhí)行官。在她任內(nèi)，博柏利從一家處于蟄伏狀態(tài)的雨具生產(chǎn)商一躍成為躋身全球五大奢侈品牌的數(shù)字創(chuàng)新企業(yè)。為博柏利打造創(chuàng)新文化讓阿倫德茨名聲大噪，而其他奢侈品制造商甚至依然對(duì)數(shù)字化持謹(jǐn)慎態(tài)度。阿倫德茨的任務(wù)將是重振蘋果的零售業(yè)務(wù)，把這家公司的在線商務(wù)和實(shí)體店整合起來（此前二者一直各自為戰(zhàn)）。她還將成為蘋果在中國(guó)擴(kuò)大零售業(yè)務(wù)的關(guān)鍵人物。阿倫德茨非常熟悉中國(guó)——博柏利已經(jīng)在這里開設(shè)了70多家專賣店。（財(cái)富中文網(wǎng)）

????譯者：Charlie

????Angela Ahrendts, SVP of Retail and Online Stores, Apple

????Last year, Apple poached Ahrendts from Burberry, where she’d been CEO for eight years. Under her tenure, Burberry transitioned from a sleepy brand known for rain gear to a digital innovator that’s among the top five largest luxury brands in the world. She’s known for creating a culture of innovation at Burberry, even as the rest of the luxury industry remains cautious about digital. Ahrendts will be tasked with revitalizing Apple’s retail business and integrating its online commerce business with its stores. (Previously, they were separate.) She’ll also be key to Apple’s retail expansion into China, a region with which she’s very familiar: Burberry has more than 70 stores there.