????文洛克與曼德維爾

????之前的“快樂的綠巨人”證明，原創(chuàng)的、有創(chuàng)意的設(shè)計(jì)不一定總是好的。但麥當(dāng)勞的新吉祥物“Happy”卻表明，在吉祥物創(chuàng)作（和幾乎其他大多數(shù)類型的研發(fā)）過程中，缺少靈魂的、系統(tǒng)性的、官僚主義的方式基本不可能誕生出有價(jià)值的作品。據(jù)報(bào)道，有40個(gè)焦點(diǎn)小組歷時(shí)18個(gè)月才想出文洛克和曼德維爾——代表2012年倫敦奧運(yùn)會(huì)的兩個(gè)獨(dú)眼生物。一位批評(píng)家表示，這兩個(gè)生物是天線寶寶（Teletubby）和戴立克（Dalek）酒后一夜情的產(chǎn)物。

????Wenlock and Mandeville

????The pre-jolly Green Giant proved that original, creative ideas aren't always good. But as McDonald's "Happy" shows, soulless, systematized, bureaucratic approaches to mascot development (and most other kinds of development) almost never produce anything worthwhile. It reportedly took 18 months and 40 focus groups to come up with Wenlock and Mandeville, the cycloptic creatures that represented the 2012 Olympics in London. One critic decided the pair was the result of a "drunken one-night stand between a Teletubby and a Dalek."