????6. 蘋(píng)果公司

????蘋(píng)果公司（Apple）利用隨附的音樂(lè)軟件和便攜式播放器，以及開(kāi)創(chuàng)性的智能手機(jī)和平板電腦增強(qiáng)了簡(jiǎn)單實(shí)用的個(gè)人電腦，并由此改變了世界，而所有這些產(chǎn)品都實(shí)現(xiàn)了出色的相互兼容。此外，蘋(píng)果公司還讓我們知道，標(biāo)新立異的人可以實(shí)現(xiàn)商業(yè)成功；即使一盒塑料模型也可以設(shè)計(jì)得很漂亮；個(gè)位數(shù)市場(chǎng)份額不會(huì)招致在迅速發(fā)展的行業(yè)中的滅亡；一個(gè)人確實(shí)可以決定一家巨型企業(yè)的特性；專(zhuān)注勝過(guò)寬度；巧妙營(yíng)銷(xiāo)可讓以世界各地的人們愛(ài)上一個(gè)公司，即使這家公司的工作環(huán)境代表著一種殘酷的折磨；品牌至關(guān)重要；在產(chǎn)品名稱(chēng)前加上“i”這種做法，可以無(wú)限制的重復(fù)；或許最重要的是，做得更好在很大程度上好于首開(kāi)先河。—Adam Lashinsky

????6. Apple

????Apple AAPL -0.41% changed the world by augmenting its simple-to-use PC with music software and a portable player to go with it, a groundbreaking smartphone, and a tablet computer—all of which work together brilliantly. It also taught us that mavericks can succeed in business; that even a box of molded plastic can be beautifully designed; that single-digit market share doesn’t spell death in a fast-moving industry; that one man really can define the soul of a giant corporation; that focus trumps breadth; that clever marketing can convince people around the world to love a company, even a company whose workplace is a brutal grind; that brand matters; that putting an “i” in front of a product’s name is infinitely repeatable; and, perhaps most importantly, that being better is vastly preferable to being first. —Adam Lashinsky