????約翰?德?尼成

????英菲尼迪汽車公司總裁。

????德?尼琛在奧迪公司（Audi）度過了職業(yè)生涯的大部分時(shí)光，卻在去年離開了這家德國汽車制造商，接受了重塑日產(chǎn)（Nissan）的豪華品牌英菲尼迪（Infiniti Motor Co.）的重任。上世紀(jì)80年代末面世的英菲尼迪如今已經(jīng)有了自己的擁躉，然而它的品牌實(shí)力與寶馬（BMW）、雷克薩斯（Lexus）和其他高檔車型依然存在較大差距。德?尼琛采用的戰(zhàn)略包括牽頭研發(fā)英菲尼迪從未涉足過的新型車，同時(shí)用他聲稱的看起來比其德國競爭對(duì)手更“熱血”的汽車來“誘惑”消費(fèi)者。

????Johan De Nysschen

????Johan De Nysschen, president, Infiniti Motor Co.

????De Nysschen, who spent most of his career with Audi, last year left the German carmaker to accept the job of recreating Infiniti, Nissan's luxury automotive franchise. Introduced in the late 1980s, Infiniti has found devotees, though its brand strength sorely lags that of BMW, Lexus, and others. De Nysschen's strategies include spearheading the creation of models for categories in which Infiniti doesn't have an entry, as well as "seducing" shoppers with a car that he says will be seen as more "hot-blooded" than its Teutonic competitors.