????大衛(wèi)?貝克漢姆

????? 公司：三星電子

????·最受贊賞公司排名：第21位

????韓國(guó)消費(fèi)電子巨頭三星電子（Samsung Electronics）聘請(qǐng)這位英國(guó)足球明星擔(dān)任公司2012年倫敦奧運(yùn)會(huì)品牌推廣活動(dòng)的全球形象大使。盡管貝克漢姆在美國(guó)的知名度相對(duì)較低（三分之二的消費(fèi)者認(rèn)識(shí)他，Q分值為11，低于平均水平），但在球迷和全球消費(fèi)者中，這位萬(wàn)人迷擁有極大的號(hào)召力。“三星公司是2012年倫敦奧運(yùn)會(huì)的贊助商，大衛(wèi)?貝克漢姆是我們?nèi)蛐蜗蟠笫沟念^號(hào)人選，”這家公司在發(fā)布這項(xiàng)代言合約時(shí)曾經(jīng)這樣表示。

????David Beckham

????? Company: Samsung Electronics

????? Most Admired Rank: 21

????The Korean consumer electronics giant signed the British soccer star as its global brand ambassador for the London 2012 Olympics. Despite relatively low recognition in the U.S. -- two-thirds of consumers are aware of him and his Q Score is a below-average 11 -- Beckham has credibility among soccer fans and global consumers. "David Beckham was Samsung's number one choice to be global ambassador for the sponsorship of London 2012," the company said in announcing the alliance.