????車界聾子

????大眾汽車（Volkswagen）經(jīng)常被大家質(zhì)疑在理解美國市場(chǎng)上有點(diǎn)耳背。今年它宣布將把英國的營銷高管約翰森?布朗寧撤換成一個(gè)名叫邁克爾?霍恩的德國人。大眾2013年在美國的銷量下跌了5%，業(yè)內(nèi)其實(shí)早已對(duì)此做出過預(yù)測(cè)，因?yàn)樗膬煽詈诵能囆团了_特（Passat）（見上圖）和捷達(dá)（Jetta）都已經(jīng)有年頭了，而全新高爾夫（Golf）在大眾準(zhǔn)備推向美國市場(chǎng)時(shí)也早已上市兩年了。

????Tone deaf

????Volkswagen, which is often suspected of having a tin ear when it comes to understanding the U.S. market, announced it is replacing the British executive in charge of sales, Jonathan Browning, with a German, Michael Horn. VW's U.S. sales slump in 2013, down 5%, was widely forecast because its two core models, the Passat (above) and Jetta, are aging and the new Golf will be two years old before VW gets around introducing it to the U.S. market.