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掌門人親解甲骨文的云戰(zhàn)略

掌門人親解甲骨文的云戰(zhàn)略

Adam Lashinsky 2013-09-26
甲骨文在云計(jì)算領(lǐng)域起步較晚,現(xiàn)在,它一方面面臨著SAP、IBM等老對(duì)手的競(jìng)爭(zhēng),同時(shí)又要應(yīng)付靈活敏銳的小型競(jìng)爭(zhēng)對(duì)手。甲骨文CEO馬克?赫德稱,他的公司正在同時(shí)通過(guò)自主研發(fā)和收購(gòu)兩個(gè)途徑來(lái)增強(qiáng)云計(jì)算能力。

????此外,還會(huì)有一系列與人力資本管理(比如人力資源)和客戶體驗(yàn)軟件(如銷售應(yīng)用)等領(lǐng)域有關(guān)的云技術(shù)產(chǎn)品。此外,我們還會(huì)談到M6,這是Spark(服務(wù)器)產(chǎn)品中的一個(gè)硅片。此外,我們還會(huì)在大會(huì)上宣布其他硬件產(chǎn)品。

我們?cè)倩氐皆品?wù)。從收益或利潤(rùn)的角度來(lái)看,云服務(wù)與傳統(tǒng)軟件在貴公司整體業(yè)務(wù)中占多大的比例?

????我們無(wú)法給出云服務(wù)的數(shù)字。原因是,雖然我們有以訂閱方式提供的“軟件即服務(wù)”產(chǎn)品,而且我們也給出了這部分的數(shù)字:每年超過(guò)10億美元,但它并不包括所有在云中使用的甲骨文產(chǎn)品。(投資者期望甲骨文今年的收入在380億美元左右。)所以,它沒(méi)有涵蓋我們出售給Salesforce.com的所有產(chǎn)品,而他們可能會(huì)使用我們的產(chǎn)品運(yùn)行他們的云服務(wù)。

但在你舉的例子中,甲骨文出售給Salesforce.com的是傳統(tǒng)軟件。這也是他們購(gòu)買的原因。他們?cè)趺词褂眠@些軟件是他們的自由。我的意思是,你也沒(méi)有在收益中包括汽車的銷售。沒(méi)有人問(wèn):“汽車銷售占公司收益的比例是多少?”

????是的,我們沒(méi)有出售太多的汽車。但我們確實(shí)將軟件出售給經(jīng)營(yíng)云的人。記住,云技術(shù)包含許多元素。有工具,有基礎(chǔ)設(shè)施,還有應(yīng)用。而且,不僅有你所想的共用云。在防火墻后面還有私有云。我之所以進(jìn)行這樣的對(duì)比,是因?yàn)椤霸啤笔且粋€(gè)相對(duì)復(fù)雜的術(shù)語(yǔ)。它只是一個(gè)涵蓋性的術(shù)語(yǔ)。云意味著一整套東西。按照云的定義,我們出售的大量產(chǎn)品被用作私有云。還有我們自己的“軟件即服務(wù)”應(yīng)用,可供人們使用。這些數(shù)字一直都是公開(kāi)的。

也就是超過(guò)十億美元的銷售額。

????是的。

增長(zhǎng)速度如何?

????我們尚未公布這個(gè)數(shù)字,不過(guò)非常樂(lè)觀。

甲骨文對(duì)旗下的云產(chǎn)品滿意嗎?甲骨文進(jìn)入云領(lǐng)域的時(shí)機(jī)夠早嗎?目前實(shí)現(xiàn)的目標(biāo)是你們需要達(dá)到的嗎?更年輕、規(guī)模更小的競(jìng)爭(zhēng)對(duì)手在云技術(shù)領(lǐng)域發(fā)展更快,對(duì)此你會(huì)感到擔(dān)憂嗎?我想這是三個(gè)問(wèn)題。

????是的。乍一聽(tīng)像是五六個(gè)問(wèn)題。(準(zhǔn)確的說(shuō),一共是四個(gè)問(wèn)題。)

我知道你能接得住。

????我想甲骨文做過(guò)兩件事。云這個(gè)概念還沒(méi)有出現(xiàn)之前,當(dāng)時(shí)還只有網(wǎng)絡(luò)軟件,拉里成立了一家叫NteSuite的公司。NetSuite的出現(xiàn)要早于Salesforce.com。所以,當(dāng)時(shí)拉里認(rèn)為,網(wǎng)絡(luò)軟件聽(tīng)起來(lái)是個(gè)不錯(cuò)的主意。(NetSuite公司致力于在線銷售軟件,目前市值80億美元;相比之下,Salesforce.com的市值已經(jīng)超過(guò)300億美元。甲骨文CEO拉里?埃里克森仍控制著NetSuite約44%的股份。)

????于是,我們開(kāi)始了通過(guò)研發(fā)系統(tǒng)開(kāi)發(fā)應(yīng)用,同時(shí)收購(gòu)并未通過(guò)研發(fā)制造的應(yīng)用。例如,我們有銷售自動(dòng)化解決方案,它由甲骨文系統(tǒng)自己開(kāi)發(fā)。而我們收購(gòu)了一家名為RightNow的公司,獲得了服務(wù)自動(dòng)化解決方案。他們都是業(yè)內(nèi)領(lǐng)導(dǎo)者。而且,我們收購(gòu)的每家公司都是如此。在人力資本管理(通常稱為人力資源軟件)領(lǐng)域,我們開(kāi)發(fā)了核心產(chǎn)品。但我們收購(gòu)了一款招聘應(yīng)用Taleo。我們沒(méi)有營(yíng)銷自動(dòng)化解決方法,所以我們收購(gòu)了一家世界領(lǐng)先的營(yíng)銷自動(dòng)化服務(wù)提供商Eloqua公司。因此可以說(shuō),通過(guò)自主開(kāi)發(fā)與收購(gòu)的模式,我們具備了在業(yè)內(nèi)無(wú)可匹敵的能力。沒(méi)有任何其他公司具備這樣的能力。

????There will be another series of cloud announcements around things like human capital management [think: human resources] and customer experience software [like sales applications]. You'll also hear us talk about a thing called M6, which is a piece of silicon which is in the Spark [server] product line. And there will be a series of other hardware announcements.

Going back to the cloud, what percentage of overall business, expressed either in revenues or profits, is cloud vs. traditional software?

????We don't really give out a cloud number. The reason it's hard to do, is that while we have software as a service offered as a subscription -- and we give out that number: It's in excess of a rate of $1 billion a year -- that would not include all the things in the Oracle portfolio that are used in the cloud. [Investors expect Oracle to record revenues this year in the neighborhood of $38 billion.] So that doesn't include everything we sell to Salesforce.com, which is used for them to run their cloud, for example.

But in your example, what you're selling to Salesforce.com is traditional software. That's how they're buying it. What they do with it is their business. I mean, you don't include auto sales either in your revenue either. No one's asking you, "What's your percentage of revenue from selling automobiles?"

????Yeah, we don't sell too many automobiles. But we do sell software to people that run clouds. Remember, there's multiple elements to the cloud. There's tools. There's infrastructure. And there's applications. In addition, there's not just what you think of as the public cloud. There's a thing called the private cloud, behind the firewall. And the only reason I'm making these distinctions is that the word "cloud" is a relatively complicated term. It's an umbrella term. Cloud means a whole set of things. And by that definition of cloud, we sell tons of things that are used as a private cloud. And then we have our own [software-as-a-service] applications that people can use. And we've been public about that number.

Which is that billion-dollar-plus run rate.

????Yes.

Growing at what kind of rate?

????We don't publish that. It's a good number.

How satisfied is Oracle with its cloud offerings? Did you get into it early enough? Are you where you need to be now? Are you concerned with the younger, smaller competitors that grow much more quickly in cloud offerings? Three questions, I guess.

????Yeah. It sounded like five or six in one thought? [For the record, it was four questions.]

I know you're up to it.

????I think Oracle did a couple things. When there was no such word as cloud, and there was just software over the Internet, Larry started this company called NetSuite. NetSuite pre-dated Salesforce.com. So Larry had this idea that software over the Internet seemed like a pretty good idea way back at the time. [NetSuite, which focuses on online sales software, is worth about $8 billion today, compared with Salesforce.com's valuation of more than $30 billion. Larry Ellison, CEO of Oracle, continues to control nearly 44% of NetSuite's shares.]

????And so we went about the process of building applications organically through R&D, and simultaneously acquiring pieces that we weren't building through R&D. For example, we have a sales automation solution that was built organically by Oracle. We have a service automation solution that we bought, a company called RightNow. They are the leader. And by the way, every company we bought was the leader in their space. In human-capital management [usually known as human-resources software] we built a core product. And we bought Taleo, a recruiting app. We did not have a marketing automation solution. So we bought a company called Eloqua that is the leading marketing automation solution in the world. So this is now a combination of a build-and-buy strategy to build a suite of capabilities that's unmatched in the industry. Nobody has it.

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