2．市場優(yōu)勢

2013年的頭七個月，英菲尼迪確實以59,995輛的銷量大勝林肯的45,207輛，這個結果可能讓最富有經(jīng)驗的市場觀察人士也會感到吃驚。實際上，它們兩家的成績都不算理想。在整體增幅高達8%的汽車業(yè)，英菲尼迪的銷量下降了9%，林肯也下降了8%。去年英菲尼迪的全球銷量是17萬輛，而它公開宣布的2016年銷售目標是50萬輛。而林肯表示不會玩這種數(shù)字游戲，也不會公開發(fā)布任何目標銷量。

優(yōu)勢方：英菲尼迪??

2. Market strength

It may surprise even the most experienced market observers, but Infiniti has outsold Lincoln through the first seven months of 2013: 59,995 vehicles to Lincoln's 45,207. In truth, neither is burning up the track. In an industry that is up 8% overall, Infiniti sales are down 9% and Lincoln 8%. Last year, Infiniti sold 170,000 vehicles worldwide and has publicly announced a target of 500,000 units by 2016. Lincoln says it won't play the numbers game and hasn't set any public targets.

Advantage: Infiniti??