英菲尼迪VS.林肯:誰能躋身頂級豪車俱樂部

10. 未來前景 英菲尼迪比林肯抱負更遠大。它將開發(fā)高端獨家產品,通過單一的經銷商銷售,同時還雄心勃勃地要在全球市場攻城掠地。 而林肯將采用共享技術、由福特-林肯經銷商銷售,同時放緩海外擴張的腳步,從而使資本獲得更高的利用率。
林肯顯然能為股東帶來不錯的回報,但英菲尼迪的聲勢更猛。同時鑒于德?尼琛的赫赫戰(zhàn)績,它應該能在躋身世界豪華車廠商陣營的進程中擁有更大勝算。 優(yōu)勢方:英菲尼迪(財富中文網) ????譯者:清遠?? |
10. Prospects Infiniti is aiming higher than Lincoln by developing exclusive products that will be sold through single-line Infiniti dealers and is aggressively looking globally for opportunities. Lincoln is being more capital-efficient by using shared technologies and selling through Ford-Lincoln dealers, and by moving more slowly abroad. Lincoln can provide a good return for shareholders, but Infiniti will make the bigger splash, and, given de Nysschen's track record, has a better opportunity to join the world's elite automakers in the luxury tier. Advantage: Infiniti????? |