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八大問題拷問通用

八大問題拷問通用

Alex Taylor III 2013-06-27
魔鬼存在于細節(jié)之中。這句話很適合眼下的通用汽車公司。深入了解一下通用現(xiàn)在的各種小問題就能一窺它即將面臨的大麻煩。而其中不少重大的問題都繞不開中國,因為中國已經(jīng)是它最重要的市場之一。

5.個人責任

????特朗布萊被調(diào)任為商務服務副總裁,這個新設崗位旨在降低復雜性,同時提高后勤辦公的效率。這個新部門最終將有幾千名員工,同時有望每年削減18億美元的行政管理支出。

????有人認為,通用在經(jīng)歷了破產(chǎn)后仍然人員冗余,效率低下,這個看法讓人震驚。但還有同樣令人震驚的看法認為,通用為了和現(xiàn)有的官僚體系作斗爭,正在打造全新的官僚體系。

????大問題:為什么不讓管理人員壓縮自身所在業(yè)務部門的規(guī)模,自負盈虧?

5. Individual accountability

????Tremblay was moved to vice president of business services, a new position created to reduce complexity and streamline back-office functions. The new unit will eventually include several thousand people and is expected to cut administrative expenses by $1.8 billion a year.

????Along with the astounding idea that GM is still over-manned and inefficient after going through bankruptcy, is the equally astounding idea that the company is creating a new bureaucracy to fight its existing bureaucracy.

????The big question: What's the matter with getting individual managers to slim down their own operations by making them responsible for their own profit-and-loss?

6.歐洲運營狀況

????目前通用在歐洲仍未走出困境。在歐洲汽車業(yè)整體下滑率僅為5.9%的情況下,通用五月的銷售下跌了11.3%。盡管沒人指望會很快迎來復蘇,但福特汽車(Ford)在歐洲的表現(xiàn)卻比通用好得多,銷量僅下跌了0.3%。雪佛蘭這個低價品牌是通用在歐洲的定海神針,但它五月的銷售下滑高達23%。一位評論人士指出:“(造成這種狀況的原因)不僅在于歐洲車市正面臨萎縮,而且可能持續(xù)數(shù)年,說穿了還是因為歐洲人不想買通用汽車,上面的數(shù)字已經(jīng)很清楚地說明了這一點。”

????大問題:副總裁斯蒂夫?吉斯基要想接替丹?阿克森擔任首席執(zhí)行官的職位,在歐洲贏得成功是關鍵所在。那現(xiàn)在斯蒂夫您準備怎么大干一場證明自己呢?

6. Continental ops

????GM is still sucking wind in Europe. May sales there fell 11.3% in an industry that was only down 5.9%. While no one expected a fast turnaround, Ford (F, Fortune 500) is doing much better than GM on the continent, losing only 0.3%. Chevrolet, GM's low-priced brand in Europe is a huge anchor, with its May sales down 23%. As one commentator observed, "Not only is the market in Europe contracting, and could for years, but buyers in the region do not want GM cars, which the numbers shout very loudly."

????The big question: Success in Europe is key to vice-chairman Steve Girsky's ambitions to succeed Dan Akerson as CEO. What are you going to do now, Steve?

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