YouTube

????谷歌雖然也曾自己下力氣搞過(guò)視頻業(yè)務(wù)，但在很大程度上失敗了。作為補(bǔ)救措施，它于2006年斥資16.5億美元收購(gòu)了熱門的視頻創(chuàng)業(yè)公司YouTube。在谷歌的支持下，YouTube積累了大量新用戶，并且建立起了一個(gè)極其龐大的視頻庫(kù)。雖然YouTube花了一些時(shí)間才解決了盈利問(wèn)題，但是自從被谷歌收購(gòu)后，YouTube實(shí)現(xiàn)了巨大的進(jìn)步，據(jù)一名分析師表示，去年在向合作伙伴分成后，YouTube實(shí)現(xiàn)了24億美元的凈收入。

YouTube

????Google had tried and largely failed to get much traction in video on its own. As a remedy, it bought YouTube, a hot video startup, for $1.65 billion in 2006. Under Google, the service piled on new users and built up a gigantic library of clips. Revenues did take some time to figure out. But YouTube has since made huge progress, and according to one analyst, took in $2.4 billion last year after payments to partners were excluded.

DoubleClick

????谷歌的另一手妙棋，是在2008年以31億美元的價(jià)格收購(gòu)了在線展示廣告服務(wù)DoubleClick。從此谷歌不僅能夠做搜索廣告，而且還可以在合作伙伴的網(wǎng)站上銷售更大的廣告。在DoubleClick的幫助下，谷歌已經(jīng)成了美國(guó)最大的展示廣告公司，今年谷歌在美國(guó)展示廣告市場(chǎng)上的份額預(yù)計(jì)將達(dá)到17.6%，超過(guò)了雅虎和Facebook。

Zappos

????當(dāng)亞馬遜向在線鞋店Zappos.com拋出橄欖枝時(shí)，亞馬遜開(kāi)出了這樣的誘人條件：如果Zappos的創(chuàng)始人謝家華接受了收購(gòu)要求，Zappos仍然可以保持相對(duì)獨(dú)立的地位。謝家華非常喜歡亞馬遜的態(tài)度。在亞馬遜的支持下，Zappos繼續(xù)當(dāng)它的網(wǎng)絡(luò)賣鞋大戶，當(dāng)然，亞馬遜也繼續(xù)按部就班地走在主宰在線零售業(yè)的康莊大道上。（財(cái)富中文網(wǎng)）

????譯者：樸成奎

DoubleClick

????In another shrewd move, Google bought DoubleClick, the online display ad service, for $3.1 billion in 2008. The deal helped Google expand from search advertising to selling much bigger ads that appear on partner websites. With DoubleClick, Google has emerged as the biggest display ad company with an expected 17.6% U.S. market share this year -- greater than Yahoo and Facebook.

Zappos

????Tony Hsieh, founder of Zappos.com, the online shoe store, liked what he heard in Amazon.com's sales pitch. If he accepted its acquisition offer, his company could remain relatively independent. The $1.2 billion deal seems to have worked. Zappos continues to be a shoe-selling powerhouse within Amazon (AMZN, Fortune 500). Amazon, of course, has stayed on track in its relentless quest to dominate online retailing.