????有趣的是，這種競爭可以用來解釋一個我一開始認為是亞馬遜的一個不尋常的措施——Ａ９.據A9網站表示，A9“可以為我們的母公司亞馬遜和其他客戶管理重要的功能——它具有高可用性、跨平臺、可擴展的產品搜索等功能，而且是一個可以服務廣告客戶和廣告商的廣告平臺?！比绻以谧x到這份聲明的時候不知道它是亞馬遜的Ａ９發(fā)出來的，我還以為它描述的是谷歌。

????電子商務顯然代表著零售業(yè)的未來，而且爭奪這塊新世界的戰(zhàn)爭也正變得越來越激烈。亞馬遜提供了一個富有活力的產品搜索的替代平臺，而且正在威脅著谷歌的一項核心業(yè)務。截止本文發(fā)稿時，谷歌的市值為２７２０億美元，亞馬遜的市值是１１３０億美元。兩大商業(yè)怪獸即將進行的碰撞將會非常有意思。（財富中文網）

????本文作者杰夫?喬丹是安德里森霍洛維茨公司的一位合伙人，他投資的公司包括Airbnb、Belly、Fab、Circle、Crowdtilt、Lookout、Pinterest、Wealthfront以及Zoosk等。之前他曾擔任OpenTable公司的總裁兼ＣＥＯ，該公司在他的帶領下于２００９年上市。在OpenTable之前，他還曾擔任過PayPal的總裁，而且他還曾擔任eBay北美高級副總裁和總經理。他的博客地址是：http://jeff.a16z.com/。

????譯者：樸成奎

????Interestingly, this competition could be used to help explain one of what I initially considered to be Amazon's more unusual efforts, A9. According to their website, A9 "manage(s) critical capabilities – high availability, cross-platform, scalable products search and an advertising platform that serves advertisers and publishers alike – for our parent company Amazon and other clients." If I'd read this statement without the company being identified, then I'd have assumed they were describing Google.

????E-commerce is clearly the future of retail and there is a growing battle brewing for dominance in this new world. Amazon is bringing a vibrant alternative to product search and they're threatening one of Google's core businesses. Google's market cap as of this writing is $272 billion, while Amazon's is $113 billion. Godzilla is going to war with Mothra and it promises to be very interesting to watch!

????Jeff Jordan is a partner at Andreessen Horowitz and is on the boards of Airbnb, Belly, Fab, Circle, Crowdtilt, Lookout and Pinterest, as well as Wealthfront and Zoosk. Previously, Jeff was president and CEO of OpenTable, which he took public in 2009. Before OpenTable, Jeff was president of PayPal, and he was previously the SVP and general manager of eBay North America. He blogs at http://jeff.a16z.com/.