????eBay還著眼于在國際市場進(jìn)一步擴(kuò)張。實(shí)際上，它61%的市場收入已來自美國以外的市場。盡管美國電商在中國屢遭挫敗，但eBay卻宣布成立了“eBay Style”。這是一家與奢侈品電商Xiu.com合作的公司，中國消費(fèi)者可通過它購買海外商品。與此同時(shí)，Xiu.com還負(fù)責(zé)中國國內(nèi)的發(fā)貨及客戶服務(wù)等業(yè)務(wù)，幫助易趣在中國市場獲得了一席之地。今年年初，eBay負(fù)責(zé)區(qū)域擴(kuò)張和跨境貿(mào)易的副總裁溫迪?瓊斯向《財(cái)富》雜志（Fortune）表示：“我們從一開始這么做的時(shí)候就明白，這只是為重返中國市場邁開的一小步”。她還暗示，也可和其他中國企業(yè)開展類似與Xiu.com的合作，以拓展中國本地分銷渠道。

????eBay還為eBay Now制定了宏偉規(guī)劃。eBay Now是一個(gè)iPhone上的應(yīng)用，它能在三個(gè)城市為用戶提供一項(xiàng)特別服務(wù)，在一小時(shí)內(nèi)送到來自eBay合作伙伴如塔吉特（Target）和家得寶（Home Depot）的商品。eBay市場最終也會提供這項(xiàng)服務(wù)。此外，多納霍近期還向《財(cái)富》雜志表示，他希望這項(xiàng)服務(wù)能不分遠(yuǎn)近，不管客戶是住在大城市還是小城鎮(zhèn)，都能享受到它。要實(shí)現(xiàn)這一大舉擴(kuò)張，就需要和第三方物流運(yùn)輸體系開展合作。多納霍說：“已經(jīng)有報(bào)社來找我了，它們表示自己有卡車。這些車平時(shí)用來送報(bào)，早上8點(diǎn)以后就閑置不用了。所以是否能讓它們來負(fù)責(zé)送貨呢？”他指出，實(shí)際上美國所有城市都有這樣的送報(bào)卡車。

????如果增長機(jī)遇確實(shí)存在，這絕對算一個(gè)。（財(cái)富中文網(wǎng)）

????譯者：清遠(yuǎn)

????EBay has its eye on additional international expansion. Indeed, 61% of Marketplaces revenues already come from outside the U.S. In China, where American online retailers are often rebuffed, eBay announced eBay Style, a partnership with luxury online retailer Xiu.com that allows Chinese shoppers to buy items from abroad. Meanwhile, Xiu.com handles domestic tasks like shipping and customer service, helping eBay gain a foothold in the region. "When we did that, we knew it was a small step back into the market," Wendy Jones, eBay VP of geographic expansion and cross border trade, told Fortune earlier this year. But she suggested the partnership with Xiu.com could be done with other Chinese companies to widen local distribution.

????EBay also has big plans for eBay Now, the iPhone app that offers one-hour shipping of items from partners like Target (TGT) and Home Depot (HD) in three cities. The service will eventually find its way into Marketplaces, and Donahoe told Fortune recently he hopes the service will be ubiquitous, whether a customer lives in a big urban sprawl or small suburban town. Such an expansion would call for partnerships with third-party shipping and transportation systems. "I've had newspaper companies come to me and say, we have all these trucks. We deliver these newspapers, and these trucks don't get used after 8 a.m. in the morning ... Can we help deliver?" Donahoe recently told Fortune, who pointed out that newspaper trucks are in every city in America.

????That's a growth opportunity if ever there was one.