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“瘋狂”的男裝

“瘋狂”的男裝

Kurt Wagner 2013-02-04
從小愛針線活的維沙爾與莫希特?麥瓦尼表兄弟緊盯愛趕時(shí)髦的職場(chǎng)新丁,從電影里找設(shè)計(jì)靈感,自己設(shè)計(jì)所有服裝。去年,高盛一名員工在郵件里向同事們推薦了兄弟倆的產(chǎn)品,當(dāng)天他們就接到了70份新訂單,全部來自這家銀行的員工。公司借此一舉打開了局面。創(chuàng)業(yè)必須做愛做的事。

????麥瓦尼表兄弟是否認(rèn)為兩人是“好兄弟”?南加州大學(xué)(USC)畢業(yè)的莫希特對(duì)此倒是非常高興;不過維沙爾似乎并不喜歡被打上這樣的標(biāo)簽。莫希特開玩笑說:“(維沙爾)年輕的身體里藏著一個(gè)70歲的老人?!睘榱思皶r(shí)了解消費(fèi)者最喜歡的著裝風(fēng)格,兄弟兩人經(jīng)常去酒吧和俱樂部,希望自己的服裝品牌有朝一日能成為那里的流行裝束。(維沙爾不喝酒,不過莫希特“卻很好地彌補(bǔ)了這一點(diǎn),”公司CEO如是說。)前往舊金山為公司參加零售加速器項(xiàng)目進(jìn)行游說時(shí),身為湖人粉絲的維沙爾,開場(chǎng)白卻是激烈抨擊來自奧克蘭的金州勇士隊(duì)。

????他們說,自由的生活方式讓他們與消費(fèi)者心心相連。但這并不意味著,他們不愿意為Combat Gent尋找嚴(yán)肅的投資者。公司創(chuàng)始團(tuán)隊(duì)一直在游說風(fēng)投,希望能進(jìn)行一輪融資。維沙爾和莫希特每周會(huì)拜訪加速器項(xiàng)目的顧問兩到三次。維沙爾說道:“我們希望強(qiáng)大起來,像風(fēng)暴般席卷整個(gè)世界。”(財(cái)富中文網(wǎng))

????譯者:劉進(jìn)龍/汪皓

????Do the Melwani cousins consider themselves "bros?" Mohit, a USC grad, was flattered with the label; Vishaal not so much. "[Vishaal] is a 70-year-old man stuck in a young man's body," jokes Mohit. Both cousins stay current on customers' favorite styles by frequenting bars and clubs where they hope their clothing line will one day become a staple. (Vishaal doesn't drink, but Mohit "makes up for that," says the CEO.) While making the company's pitch for the retail accelerator program in San Francisco, Vishaal, a Lakers fan, began by bashing the Golden State Warriors from nearby Oakland.

????The founders' free-spirited lifestyle helps them connect with customers, they say. But it doesn't mean they aren't dedicated to getting Combat Gent in front of serious investors. The founding team is pitching venture capitalists in hopes of accumulating a Series A funding round, and Vishaal and Mohit meet with advisors from the accelerator program two to three times per week. "We want to kick ass and take the world by storm," says Vishaal.

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