2013全球汽車高管面臨大考
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????馬爾喬內(nèi)：菲亞特-克萊斯勒公司 ????1月份馬爾喬內(nèi)搞出了兩個小小的轟動新聞：1）剃光了胡子；2）將阿爾法?羅密歐轎車的引擎稱為“鄉(xiāng)下發(fā)動機(jī)”（wop engines）。在行業(yè)大背景下，這兩件事不值一提。更嚴(yán)格的業(yè)績比較會讓克萊斯勒（Chrysler）更難以宣稱自己年銷量創(chuàng)下新高，而馬爾喬內(nèi)可能會因歐洲緩慢的汽車業(yè)重組進(jìn)程而分神。而且他還會不時和大眾汽車（Volkswagen）打打嘴仗。 |
????6. Sergio Marchionne: Fiat-Chrysler ????Marchionne created two small sensations in January by 1.) shaving off his beard and 2.) referring to the motors in Alfa Romeos as "wop engines." Small matters in the bigger picture. Tougher comparisons will make it harder for Chrysler to keep posting big year-over-year sales gains, while Marchionne is likely to be distracted by the leisurely restructuring of the auto industry in Europe. And then there's his on-again, off-again verbal jousting with Volkswagen.
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