????不過(guò)即便有著如此廣闊的前景，想要設(shè)計(jì)適應(yīng)普通人生活和習(xí)慣的全新穿戴式設(shè)備比解決許多固有的科技難題更具挑戰(zhàn)性。最強(qiáng)大的新型服務(wù)能夠幫助我們轉(zhuǎn)變行為，養(yǎng)成新的習(xí)慣?？萍伎梢匝杆侔l(fā)展，但是想要改變?nèi)藗兊男袨?，還需要很大努力。

????可穿戴領(lǐng)域的成功策略。如果你考慮進(jìn)入這個(gè)領(lǐng)域，下面是我們的一些建議：

????? 適應(yīng)真實(shí)世界——考慮一下，如何最好地結(jié)合神奇的科技能力和人們?cè)谡鎸?shí)世界的習(xí)慣和愿望。

????? 了解客戶(hù)需求——確定你明白所設(shè)計(jì)產(chǎn)品的目標(biāo)人群，了解他們的需求和愿望。

????? 保持明確核心——把核心服務(wù)和它帶來(lái)的核心利益放在絕對(duì)的第一位。如果你的產(chǎn)品如果不能面向未來(lái)，就難以避免被淘汰的命運(yùn)。

????? 分割產(chǎn)品功能——可穿戴設(shè)備應(yīng)該做得很小。仔細(xì)考慮你的設(shè)備上什么做得最好，再看看什么功能以“留給”給智能手機(jī)。

????? 最佳時(shí)尚體驗(yàn)——就像MetaWatch的比爾?蓋澤所言：“我們戴的是設(shè)備，穿的卻是時(shí)尚?！?/p>

????? 了解數(shù)據(jù)關(guān)鍵——要關(guān)心硬件，但更要關(guān)心科技帶來(lái)的智能數(shù)據(jù)服務(wù)。這些小配件只是通向互連數(shù)據(jù)王國(guó)的鑰匙。

????? 促進(jìn)數(shù)據(jù)流動(dòng)——允許用戶(hù)的數(shù)據(jù)在設(shè)備間傳遞，并能自由地輸出和積累。用戶(hù)可以通過(guò)比較和整合解決方案獲得更多好處。

????? 注重簡(jiǎn)便設(shè)計(jì)——保證用戶(hù)只要瞥一眼設(shè)備就能得到有價(jià)值的信息。

????? 享受創(chuàng)造的樂(lè)趣——這個(gè)領(lǐng)域需要領(lǐng)袖。聽(tīng)從傳奇發(fā)明家和設(shè)計(jì)師巴克敏斯特?富勒的忠告：“預(yù)測(cè)未來(lái)的最好方法就是設(shè)計(jì)未來(lái)?！?/p>

????奧勒夫?謝柏格森是2001年成立的Fjord公司聯(lián)合創(chuàng)始人之一。此后，他帶領(lǐng)公司成為世界上最成功的服務(wù)設(shè)計(jì)咨詢(xún)公司，客戶(hù)包括英國(guó)廣播公司（BBC）、花旗銀行（Citibank）、娛樂(lè)體育節(jié)目電視網(wǎng)（ESPN）、Flickr、移動(dòng)支付公司Foursquare、哈佛大學(xué)醫(yī)學(xué)院（Harvard Medical School）、諾基亞（Nokia）、高通公司（Qualcomm）等。奧勒夫擁有多年與知名品牌合作的經(jīng)驗(yàn)，并為它們?cè)O(shè)計(jì)突破經(jīng)驗(yàn)的產(chǎn)品，讓復(fù)雜的系統(tǒng)變得簡(jiǎn)單優(yōu)美。奧勒夫經(jīng)常在全球性會(huì)議和活動(dòng)上發(fā)表演講，最近出席的活動(dòng)包括《財(cái)富》2012年科技頭腦風(fēng)暴大會(huì)、GigaOm Mobilize、以及Rutberg Future: Mobile等。

????譯者：嚴(yán)匡正

????But even with all the promise, making new wearables fit into the lives and habits of normal people is even more challenging than the many inherent technical obstacles. The most powerful new services help us transform our behavior or adopt new habits. Technology can move very fast, but it takes a lot to change behavior.

????Winning strategies for wearables. If you're considering a move into wearables, here are a few recommendations:

????? Tech fit for the real world – Consider how to best marry amazing technical capabilities with people's real-world habits and desires.

????? Understand needs – Ensure you know who you're designing the wearables for, and what their needs and desires are.

????? Sharp focus – Prioritize ruthlessly around your core service and its core benefit, your wearable device will inevitably die if it contracts featuritis.

????? Segment functionality – As wearables should be small, carefully consider what's best done and seen on the device itself, and what can be "delegated" to a smartphone.

????? Make the experience desirable and stylish – As Bill Geiser of MetaWatch says, "we carry devices but we wear fashion."

????? Know the data core – Obsess about the hardware, but obsess even more about the smart data service enabled by the technology. The gadget is merely the keyhole into a kingdom of interconnected data.

????? Data fluidity – Allow users' data to move fluidly between devices and be freely exported and aggregated, as users will get more benefit from solutions that can be compared and mashed up.

????? Design for the glance – Ensure a simple glance at the device can provide information and value.

????? Have fun inventing – The category needs leadership. Follow the advice of legendary inventor and designer Buckminster Fuller, who said "The best way to predict the future is to design it."

????Olof co-founded Fjord in 2001, and has since led the company to become one of the world's most successful service design consultancies working with clients including the BBC, Citibank, ESPN, Flickr, Foursquare, Harvard Medical School, Nokia, and Qualcomm, among others. Olof has years of experience collaborating with major brands to design breakthrough experiences that make complex systems simple and elegant. A frequent speaker at global conferences and events, recent appearances include Fortune 2012 Brainstorm Tech, GigaOm Mobilize, and Rutberg Future: Mobile.