????當前十年內(nèi)，科技戰(zhàn)爭的關(guān)鍵將在于我們穿戴的物品?？萍家呀?jīng)從我們的背包和口袋里爬出，以可穿戴的形式攀上了我們的身體。越來越多的小玩意兒在我們的手腕、脖子、耳朵和眼睛上安家。這些物件——和它們所推動的智能服務浪潮——將會促使醫(yī)療、健身、通訊和許多其他領域產(chǎn)生革命性的變化。

????創(chuàng)業(yè)公司和成熟品牌推出的一系列穿戴式產(chǎn)品讓人們歡欣鼓舞，躍躍欲試。耐克（Nike）正在大力推行它的FuelBand手環(huán)，熱炒的Pebble智能手表終于上市，而谷歌（Google）的智能眼鏡Google Glass也引起了巨大轟動。GoPro的一系列穿戴式錄像機在極限運動領域激起了熱潮。大眾融資平臺Kickstarter和Indiegogo上充斥著穿戴式產(chǎn)品的籌資信息。還有謠言稱蘋果（Apple）也將發(fā)布自己的穿戴式設備，使得關(guān)于該領域即將爆炸式增長的預測愈演愈烈。

????但是當科技用于我們的身體，甚至在某種程度上融入身體時，新的挑戰(zhàn)也隨之來臨——其中許多并不僅僅關(guān)乎科技，而是關(guān)乎人類。弗雷斯特研究公司（Forrester）的高級分析員薩拉?羅特曼?艾普斯在她最近的報告《智能身體，智能世界》（Smart Body, Smart World）中評論稱：“產(chǎn)品策略師必須秉持以人為本的設計理念——人類，而不是設備，才是創(chuàng)新的核心?！?/p>

????我們穿戴在身的科技產(chǎn)品必須能經(jīng)得起磨損，必須適合我們的生活方式和習慣，還必須符合我們的時尚審美觀。而更重要的是，它還必須能與我們輕松互動，從而輕松利用其價值。我們學習如何使用機器的模式現(xiàn)在得反過來了——機器需要學習如何與我們共處。

????新興參與者。在每場爭奪市場霸主地位的戰(zhàn)役中，初創(chuàng)公司都有可能從籍籍無名一躍而成行業(yè)領袖，而可穿戴科技行業(yè)目前就在尋找吸引人的模式和一統(tǒng)天下的設計理念。微軟（Microsoft）在臺式機領域取得了勝利，而安卓（Android）和蘋果iOS則主導了移動產(chǎn)品領域。但是沒人能保證如今的科技巨頭同樣會統(tǒng)治可穿戴科技領域——我們從克萊頓?克里斯坦森的《創(chuàng)新者的窘境》（The Innovator's Dilemma）中可以知道，一個領域的創(chuàng)新者在接下來的創(chuàng)新浪潮中通常難以取得成功。

????這個領域仍在日趨壯大，斷言誰是贏家尚為之過早，不過已經(jīng)有一些公司展現(xiàn)出光明前景。

????? 運動追蹤器Misfit Shine大小僅為常規(guī)的四分之一，典雅簡約是其核心特色。它還可以靈活運用于各種不同的活動和場合。

????? Withings的體重計巧妙地利用了一項已有的日?；顒印Q體重——而不是嘗試植入全新的數(shù)碼活動。

????? Fjord設計的智能手機應用Macaw可以同時從許多來源收集數(shù)據(jù)，用戶可以了解他們關(guān)注的多項事物的概況。

????? 行業(yè)先驅(qū)FitBit長期以來以可靠準確的數(shù)據(jù)出名，這是信賴的基礎。

????? 以“一目了然”和“解放雙手”為導向的優(yōu)秀設計師：智能手表先驅(qū)MataWatch。

????在可穿戴技術(shù)領域，尤其需要堅持以人為本的設計理念，因為這些設備和服務都非常私人化。

????The key tech battle of the current decade will be about things we wear. Technology is crawling out of our bags and pockets and onto our bodies in the form of wearables. An increasing number of gadgets are finding their homes on our wrists, necks, ears and eyes. These objects – and the smart services they give rise to – will help revolutionize domains like healthcare, fitness, communication, and much more.

????A range of wearable products from startups and established brands are inspiring and intriguing people. Nike (NKE) is heavily promoting its FuelBand, the much-hyped Pebble smart watch is finally shipping, and Google (GOOG) Glass is creating a lot of buzz. The GoPro range of wearable video recorders has become a huge hit in adventure sports. Crowdfunding services Kickstarter and Indiegogo are flooded with wearable product pitches. Rumors that Apple (AAPL) is set to unveil its own wearable device are only adding to predictions that the category is set to explode.

????But as technology meets and to some extent fuses with our bodies, new challenges arise – and many of them are not merely about technology; they are about people. As Senior Forrester (FORR) Analyst Sarah Rotman Epps observes in her recent report Smart Body, Smart World, "product strategists must embrace a human-centric approach to design — the person is the focus of innovation, not the device."

????Technology that we wear must be designed to withstand wear and tear; it must fit in with our lifestyles and habits in natural ways, and must match our sense of style. Above everything, it must be easy to interact with and get value from. Instead of us learning how to interact with machines, it will now be the reverse – machines need to learn how to work with us.

????Emerging players. In each major battle for dominance, new companies can rise from irrelevance to category leadership, and the wearable paradigm is currently searching for winning models and dominant designs. Microsoft (MSFT) won the battle of the desktop era, and Android and iOS are the dominant drivers of the mobility era. But there's no guarantee that today's major technology brands will be the ones to also rule the wearable space – as we've learned from Clayton Christensen's The Innovator's Dilemma, innovators of one era or category often struggle to also achieve success during following waves of innovation.

????While the domain is still only gathering momentum and while it's too early to declare a winner, there are some companies with promising approaches.

????? Elegance and simplicity are core attributes of the quarter-sized activity tracker Misfit Shine, yet it can be used flexibly for several different activities and situations.

????? Scales by Withings piggyback cleverly on an existing daily ritual – weighing oneself – rather than trying to introduce completely new digital rituals.

????? The Fjord-designed smartphone app Macaw aggregates data from several sources in one experience, allowing users to get an overview of various things they track.

????? Category pioneers FitBit have long been known for reliable and accurate data, which is a foundation for trust.

????? Excellent design drivers around glanceability and "hands freedom" guide smart watch pioneers MetaWatch.

????Especially in the wearable category, it's imperative to design around people, because your relationships with these devices and services will be quite personal.