????對此我們很難理解。蘋果給自己的定位是挑戰(zhàn)者，而非領跑者。蘋果沉寂了太久，突然名聲大振連自己也有些吃驚。公司始終相信自己比所有競爭對手都要優(yōu)秀，這給了蘋果堅持自己道路的自信，當然也有人說是自大。今天蘋果似乎處于守勢，不只是炫耀那些并沒有我們想象中完美的產品，而是在更多地解釋自己，這或許是好事。

????蘋果“很饑餓”。雖然飽受質疑，但它正在奮起反擊。未來的形勢很有意思。（財富中文網）

????翻譯：劉進龍/汪皓

????It's difficult for people to understand this, but Apple thinks of itself as an underdog, not a top dog. It was down for so long that the stratospheric rise caught Apple by surprise. It always believed it was better than the competition, which gave it the confidence—some would say arrogance—to go its own way. If Apple sounds a bit defensive today, explaining itself more than just showing its not-quite-as-perfect-as-we'd-hoped products, maybe it's a good thing.

????Apple is hungry. It is being doubted. It is fighting back. And it's fun to watch.