梅賽德斯CLA和寶馬320i

??? 通過推出6系高端車型，梅賽德斯-奔馳（Mercedes-Benz）和寶馬（BMW）已幾乎徹底占領(lǐng)了豪華車的空白領(lǐng)域?，F(xiàn)在這兩家廠商開始掉頭向下，要進軍價格較低的入門級豪車市場了。奔馳稱其CLA（上圖）為“一款造型叛逆的車”。它起價3萬美元，瞄準年輕買主。而相對保守的四缸寶馬320i起價為33,445美元。進軍低端市場意味著這兩家德國廠商將犧牲自己的獨特性，但同時也會給那些希望進軍豪車市場的品牌（謳歌、林肯、沃爾沃和別克）及大眾車領(lǐng)域的頂級車型（亞洲龍、金牛）帶來壓力。

4. Mercedes CLA and BMW 320i

??? Having largely filled all the white space in the premium luxury segment by pushing the tops of their model ranges well up into six-figure territory, Mercedes-Benz and BMW are heading down the price scale to entry-luxe country. Benz calls the CLA (top) "a style rebel" and is aiming at younger buyers with prices starting at $30,000. The more conservative four-cylinder BMW 320i (bottom) will start at $33,445. Moving downscale means the two German automakers risk sacrificing some of their exclusivity, but at the same time they will also be putting the squeeze on aspirants to luxury-car status (Acura, Lincoln, Volvo, Buick) as well as range-topping models (Avalon, Taurus) from mass marketers.