卡洛斯?戈恩和日產(chǎn)

??? 日產(chǎn)（Nissan）首席執(zhí)行官卡洛斯?戈恩極少遭遇滑鐵盧，也沒有受過什么羞辱，然而他卻在一屋子記者面前得體地認(rèn)了錯(cuò)。他坦承，自己對(duì)聆風(fēng)（Leaf）電動(dòng)車的銷售預(yù)期極不靠譜。戈恩拒絕把這個(gè)失誤推到別人頭上。但是，他還是那么特立獨(dú)行。他再次重申了自己對(duì)電動(dòng)車的堅(jiān)定信心，同時(shí)采取了各種措施確保他的預(yù)言不會(huì)再次落空。為了刺激銷量，他將聆風(fēng)削價(jià)18%，宣布將再推出一款價(jià)格更低的簡(jiǎn)配版。同時(shí)，他再次表達(dá)了自己的決心，到2020年要讓電動(dòng)車的市場(chǎng)份額達(dá)到10%。（財(cái)富中文網(wǎng)）

????譯者：清遠(yuǎn)

10. Carlos Ghosn and Nissan??

????For a man unaccustomed to failure and never known for his humility, Nissan CEO Carlos Ghosn performed a graceful mea culpa in front of a roomful of journalists by conceding that his expectations for Leaf EV sales were wildly off the mark. Ghosn refused to assign blame, but, characteristically, he reaffirmed his faith in EVs and took steps to make sure he doesn't fall short again. In an effort to juice sales, he cut Leaf prices 18%, announced the addition of a stripper model at a lower price, and reaffirmed his determination to see electrified cars reach 10% of the market by 2020.