蘋果iPad業(yè)務(wù)規(guī)模僅次于美國(guó)10大科技公司
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????按照營(yíng)收計(jì)算，蘋果的iPad業(yè)務(wù)如果單列出來(lái)，可以在全美科技公司中排到第11位，在《財(cái)富》美國(guó)500強(qiáng)排行榜上排到第98位。超過(guò)麥當(dāng)勞、耐克等老牌企業(yè)。甚至輕松超過(guò)Gap與玩具反斗城的總和。 ????蘋果（Apple）的iPad究竟有多賺錢？這么說(shuō)吧：如果其平板電腦業(yè)務(wù)被單獨(dú)拆分成一家公司，它將是全美第11大科技公司。 ????伯恩斯坦研究公司（Bernstein Research）分析師托尼?薩科納吉最近發(fā)布的報(bào)告顯示，iPad產(chǎn)品線去年為蘋果帶來(lái)了320億美元的銷售收入——占平板電腦市場(chǎng)總銷售額的60％以上——并將在2013年增長(zhǎng)75％，達(dá)到460億美元。根據(jù)這個(gè)數(shù)字，薩科納吉估計(jì)，iPad業(yè)務(wù)的收入僅次于美國(guó)排名前10的科技公司。 ????更令人印象深刻的是，它也能躋身《財(cái)富》美國(guó)500強(qiáng)排行榜，排在第98位，超過(guò)麥當(dāng)勞（McDonald's）（第107位，營(yíng)收270億美元）、梅西百貨（Macy's）（第110位，營(yíng)收264億美元）、耐克（Nike）（第136位，營(yíng)收209億美元）等老牌企業(yè)。換言之，iPad業(yè)務(wù)的營(yíng)收輕松超過(guò)Gap（第185位，營(yíng)收145億美元）與玩具反斗城（Toys "R" Us，第194位，營(yíng)收139億美元）的總和。對(duì)于一款推出尚不足三年的設(shè)備而言，它的戰(zhàn)績(jī)可謂輝煌。 ????展望未來(lái)，盡管薩科納吉預(yù)測(cè)iPad未來(lái)兩年仍將持續(xù)增長(zhǎng)，但他認(rèn)為到2015年，由于市場(chǎng)高度飽和，增長(zhǎng)將進(jìn)入平臺(tái)期。換句話說(shuō)，屆時(shí)，很多消費(fèi)者——甚至包括你母親在內(nèi)——都已經(jīng)有了自己的平板電腦。 |
????Measured in revenue, Apple's iPad would rank No. 11. On the Fortune 500? No. 98. ????Just how lucrative has Apple's iPad become? Let's put it this way: if the tablet were spun off into a standalone business, it would be the 11th largest U.S. tech company. ??? According to a recent report from Bernstein Research analyst Toni Sacconaghi, the iPad line brought in $32 billion in sales last year -- accounting for just over 60% of all tablet sales -- and will grow 75% in 2013 to $46 billion. With numbers like those, Sacconaghi estimates that would make the iPad business, on its own, the 11th largest tech company. ??? Even more impressive, it would make the Fortune 500, slotting in at No. 98, above long-established companies like McDonald's (MCD) (No. 107, $27 billion), Macy's (M) (No. 110, $26.4 billion), and Nike (NKE) (No. 136, $20.9 billion). Put another way, the iPad business handily makes more money than Gap (GPS) (No. 185, $14.5 billion) and Toys "R" Us (No. 194, $13.9 billion) combined. Not too shabby for a device launched just shy of three years ago. ????Looking ahead, although Sacconaghi projects healthy sales growth over the next two years, he sees adoption flattening out in 2015 due to a heavily saturated market. In other words? By then, many consumers -- even your mom -- will likely be tapping, swiping, and pinching around a tablet of their own. |
