精品快餐

????奇波特（Chipotle）和帕尼羅（Panera）這類快速休閑餐廳的崛起已經(jīng)沖擊了快餐連鎖業(yè)的市場。傳統(tǒng)的快餐連鎖企業(yè)鎖定低價食品市場，而它們的競爭對手則攫取了更高的利潤。懷特曼說，明年傳統(tǒng)快餐將開始反擊，在菜單上增加高利潤率的頂級產(chǎn)品，與快速休閑餐廳展開競爭。懷特曼用牛油果漢堡和“手工”披薩作為例子：“快餐店試圖在食物便宜之外找到新的理由，吸引消費者上門。”

????譯者：周詳

Fancy fast food

????The rise of fast casual restaurants like Chipotle and Panera has hurt fast food chains, which were confined to lower price points as their rivals reaped greater profits. Now they want to compete in the space by adding higher-margin premium items, says Whiteman, who points to examples like avocado-laden burgers and "handmade" pizza. "They're trying to give people reasons to come in other than the el cheap stuff," he says.