標(biāo)致雪鐵龍集團(tuán)

????標(biāo)致雪鐵龍集團(tuán)（PSA Peugeot Citro?n）的家族血脈可以追溯到1810年生產(chǎn)咖啡碾磨機(jī)和自行車的一家公司。它的雄獅商標(biāo)首次亮相于1858年，阿曼德?標(biāo)致則于1890年生產(chǎn)了公司第一臺(tái)內(nèi)燃機(jī)汽車。這個(gè)擁有集團(tuán)公司46%有表決權(quán)股份的家族很少拋頭露面。但幾年前，他們只用一個(gè)電話就解雇了時(shí)任首席執(zhí)行官，在一貫平靜的法國(guó)企業(yè)界掀起了些許波瀾。

????長(zhǎng)期以來(lái)，標(biāo)致雪鐵龍集團(tuán)一直雄踞歐洲第二大車企的位置，但很少邁出歐洲拓展其他市場(chǎng)。不過(guò)到了今年，隨著歐洲汽車市場(chǎng)萎縮了7.3%，它也受到了巨大的沖擊，據(jù)稱它現(xiàn)在每月開(kāi)支高達(dá)2億美元。今年它將關(guān)閉法國(guó)的一個(gè)工廠，但它裁員8,000人的計(jì)劃卻遭到了法國(guó)強(qiáng)勢(shì)工會(huì)和政府的反對(duì)。

????為了找到脫困良方，標(biāo)致家族近期決定將持股比例減至40%，與通用汽車公司（General Motors）聯(lián)合采購(gòu)零部件，并與通用旗下的歐寶公司（Opel）共同開(kāi)發(fā)新車型。不過(guò)，要推出新車型還得等上好幾年，而日益嚴(yán)峻的經(jīng)濟(jì)形勢(shì)據(jù)稱已迫使這兩家公司推遲了拓展合作領(lǐng)域的談判。標(biāo)致的前景頗為不妙。

PSA Peugeot Citroen

????PSA's family ties go all the way back to 1810, when a predecessor company manufactured coffee mills and bicycles. Its lion trademark first appeared in 1858, and Armand Peugeot built the its first internal combustion car in 1890. The family, which holds about 46% of the voting shares, seldom asserts itself, though it unsettled France's sedate corporate world a few years ago when it fired its CEO with a phone call.

????Long the second-largest automaker in Europe but little diversified beyond its borders,?PSA has suffered mightily this year?as Western Europe's car market has shrunk by 7.3%, while the company is said to be burning though $200 million a month. It will close one factory in France this year, but its plan to lay off 8,000 workers has run into opposition from France's powerful unions and the government.

????Looking for a life preserver, the Peugeot family recently decided to reduce its holding to 40% as it formed an alliance with General Motors to jointly purchase parts and develop new models with GM's Opel. But new models are several years away, and the worsening economic situation has reportedly forced the two companies to suspend talks about expanding the alliance. Peugeot's future remains murky.