Jessi Hempel的推薦

????2012年最佳收購(gòu)：科技界有個(gè)不成文的信條——“如果不能打敗它，就把它買下來”，因此谷歌據(jù)說花了３.５億美元收購(gòu)了社交營(yíng)銷公司W(wǎng)ildfire。通過這筆交易，谷歌不僅獲得了自己想要的數(shù)據(jù)，以及Wildfire與第三方應(yīng)用進(jìn)行通訊的技術(shù)，還獲得了一位“扎克伯克”——也就是馬克·扎克伯格的妹妹阿莉爾·扎克伯克，她現(xiàn)在在Wildfire擔(dān)任一名初級(jí)產(chǎn)品經(jīng)理。

Jessi Hempel's picks

????Best acquisition of 2012: In the if-you-can't-beat-it-then-buy-it category, props to Google for paying a reported $350 million for social marketing company Wildfire. In addition to gaining access to the type of data Facebook is privy to -- and how the company and the technology it has communicates with third-party apps -- Google gets a Zuckerberg: Mark's younger sister Arielle Zuckerberg is a junior product manager.