????讓莉亞公主和美人魚(yú)愛(ài)麗兒公主、睡美人奧若拉公主成為一家子，這個(gè)主意看起來(lái)很有吸引力。然而，曾一度聲稱(chēng)自己是迪士尼的“品牌經(jīng)理”的艾格表示，雖然距離最后一部《星球大戰(zhàn)》電影發(fā)布已過(guò)去六年時(shí)間，但對(duì)于全球最偉大的娛樂(lè)特許產(chǎn)品系列，現(xiàn)在的關(guān)鍵是要對(duì)其進(jìn)行保護(hù)。迪士尼的優(yōu)勢(shì)是可以通過(guò)其國(guó)際銷(xiāo)售系統(tǒng)經(jīng)營(yíng)其內(nèi)容，包括它在數(shù)百個(gè)國(guó)家播放的自有有線電視頻道，借此可以在全球?yàn)樾乔虼髴?zhàn)系列培養(yǎng)新一代粉絲。艾格說(shuō)：“自從我們收購(gòu)漫威三年以來(lái)，中國(guó)和俄羅斯發(fā)展成為巨大的電影市場(chǎng)。不論是票房還是消費(fèi)類(lèi)產(chǎn)品，我們都看到了巨大的機(jī)會(huì)。”

????迪士尼收購(gòu)業(yè)內(nèi)頗受推崇的特效公司工業(yè)光魔（Light & Magic）給它帶來(lái)了額外的好處，雖然有人曾擔(dān)心，該公司被迪士尼收購(gòu)之后，可能會(huì)讓迪士尼的競(jìng)爭(zhēng)對(duì)手們放棄工業(yè)光魔。工業(yè)光魔幾乎為世界上所有電影公司提供過(guò)特效服務(wù)。

????很少有人注意到，這次交易還有另外一個(gè)重要的方面：硅谷對(duì)一家在南加州根深蒂固的公司所具有的潛在影響力。艾格對(duì)技術(shù)一直推崇有加，并將其作為整合公司的三原則之一，以及未來(lái)的一項(xiàng)關(guān)鍵競(jìng)爭(zhēng)優(yōu)勢(shì)。他說(shuō)：“我們正在將迪士尼的重心北移。”緊接著他迅速補(bǔ)充道，公司并不是要搬遷。他說(shuō)：“我們收購(gòu)皮克斯的時(shí)候，約翰·拉薩特說(shuō)過(guò)的話，我非常贊同。創(chuàng)意人員會(huì)要求技術(shù)人員創(chuàng)造出完成視覺(jué)創(chuàng)意所需要的工具，反過(guò)來(lái)也同樣如此。我們可以挖掘更大的、與眾不同的人才庫(kù)?！?/p>

????喜歡米老鼠的極客們，他說(shuō)的不就是你們嘛！

????譯者：劉進(jìn)龍/汪皓

????As tempting as it may seem to merge Princess Leia with Princesses Ariel and Aurora, Iger, who has described himself as?Disney's "brand manager"?in the past, say the key is to protect what is still one of the world's greatest entertainment franchises, even six years after the release of the last Star Wars film. Disney's edge is to run its content through Disney's international distribution system -- including its own cable channel, available in hundreds of countries -- and in so doing, bring Star Wars to new generations of fans worldwide. "In the three years since we did Marvel," says Iger, "China and Russia have emerged as huge movie markets in the world. We saw an opportunity internationally both in terms of the box office and on terms of consumer products."

????An added bonus for Disney comes with the acquisition of Industrial Light & Magic, the respected special effects firm that has does independent work for virtually every studio in the world -- though one wonders if the fact that it will now be owned by a competitor may cause some firms to stay away.

????There is yet another important aspect to the deal that few have noticed: the creeping Silicon Valley influence on a firm so deeply rooted in Southern California. Iger has long championed technology as one of his three uniting principles of the company, and a key competitive edge going forward. "We're moving Disney's center of gravity north," he says, before hastening to add that the corporation will not be relocating. "When we bought Pixar," he says, "John Lasseter said something I loved. The creative people challenged the tech people to create the tools they need to fulfill the creative vision, and vice versa. We can tap into a larger and different talent pool."

????Geeks with a thing for Mickey, he's talking to you.