盡管上周發(fā)布的第三季度財報顯示盈利，福特仍然有不少麻煩：

?????福特必須重新調整在歐洲市場虧本的運營結構，包括忍痛關閉在比利時和英國的工廠，公司制定了計劃，以避免在面對復蘇的大眾汽車公司（Volkswagen）時遭遇更大的虧損。

?????福特的市場占有率大幅降低，而且這種下滑的趨勢仍然得不到扭轉。十月的銷售報告顯示，福特的銷量僅增長了0.5%，而整個行業(yè)銷量則增長了6%。要不是因為超過1/4的車賣給了租車公司，福特的業(yè)績還會更糟糕。

?????盡管福特十月的銷售額在美國排行第三，日本豐田汽車（Toyota）138,000輛的銷量卻超越了福特的124,000輛。專業(yè)汽車網站Edmunds.com的分析師刻薄地說：“十月對福特來說還真不是個好月份?！?/p>

?????穆拉利的全球“一個福特”戰(zhàn)略實施后，新產品的推行并不順利。競爭對手稱，福特推出了獎勵機制，每賣出一臺新款福特翼虎（Ford Crossover）跨界車，獎勵2,000美元，然而更老的競爭對手雪佛蘭春分（Chevy Equinox）在銷售時并沒有實行這樣的獎勵機制。

?????《消費者報告》指出，福特新款汽車的一些技術故障導致顧客不滿。由于顧客不滿于娛樂信息觸摸屏控制系統(tǒng)和重新設計的自動換擋功能，福特和林肯汽車在該雜志的年度質量評分中排名接近墊底。

????投資者們注意到，福特今年的市場占有率最高僅有2.56%，而通用汽車公司（General Motors）則達到了27.6%。不過后者在歐洲和北美也有自身的問題。

????所以，對于穆拉利和比爾?福特整頓了福特易怒的企業(yè)文化，執(zhí)行了這次看起來幾乎完美的管理層換屆，我們應該充分予以肯定。但是不要誤以為新的團隊能夠就此一帆風順地走下去。

????不會的。

????譯者：嚴匡正

Despite record third-quarter profits announced this week, there are several trouble spots:

?????Ford must restructure its money-losing European operations, which will involve painful plant closings in Belgium and the U.K., as it develops a plan to avoid further momentum loss momentum in the face of a resurgent Volkswagen.

?????The automaker has been losing market share for a significant stretch, and the slippage has yet to be reversed. October sales reports show Ford gained only half a percent in volume vs. 6% for the industry as a whole. It would have lost even more ground had not more than a quarter of its sales gone to fleet, the most of its major competitors.

?????Despite ranking third in U.S. sales for October, Toyota (TM) handily outsold Ford at retail -- 138,000 to 124,000. "October was not a stellar month for Ford," one Edmunds.com analyst commented drily.

?????New Ford models, the products of Mulally's global "One Ford" strategy, haven't been launching well. Competitors say the new Ford Escape crossover already carries incentives of $2,000 per vehicle, while an older competitor, the Chevy Equinox, sells with no incentives.

?????And new Ford vehicles have customer-repelling technical glitches, according to Consumer Reports. It ranks Fords and Lincoln near the bottom of its annual quality scores due to owner complaints about their touch-screen infotainment controls and redesigned automatic transmissions.

????Investors have noticed. Ford shares are up only 2.56% for the year vs. 27.6% for General Motors (GM, Fortune 500), which has its own problems in Europe and North America.

????So give Mulally (and Bill Ford) credit for overhauling Ford's fractious culture and executing what looks like a picture-perfect example of management transition. But don't confuse that with a sign that the new team will face smooth sailing from here on out.

????It won't.