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政府應(yīng)該向商界學(xué)習(xí)的5個(gè)地方

政府應(yīng)該向商界學(xué)習(xí)的5個(gè)地方

Patricia Sellers 2012-10-10
上周的《財(cái)富》(Fortune)雜志“最具影響力女性峰會(huì)”(Most Powerful Women Summit)上,我與凱倫?休斯站在一起。她曾是小布什總統(tǒng)的高級(jí)顧問(wèn),如今是公關(guān)業(yè)巨頭博雅(Burson-Marsteller)的副董事長(zhǎng)?!吧探珙I(lǐng)袖在這里探討的很多經(jīng)驗(yàn)也適合華盛頓,”休斯告訴我,而且還拿IBM的羅睿蘭和施樂(lè)(Xerox)的烏爾蘇拉?伯恩斯等CEO在臺(tái)上接受采訪時(shí)說(shuō)的話舉例子。我禁不住邀請(qǐng)她為我們寫篇文章。她在乘飛機(jī)從加州返回得克薩斯的途中寫了這篇文章??雌饋?lái)這些睿智的建議對(duì)商界和政界領(lǐng)導(dǎo)人都適用。

????3.團(tuán)隊(duì)協(xié)作。體育運(yùn)動(dòng)可以從很多方面幫助培養(yǎng)領(lǐng)導(dǎo)人,杜邦(DuPont)董事長(zhǎng)兼CEO柯愛(ài)倫在討論這個(gè)問(wèn)題時(shí)一語(yǔ)中的。她說(shuō):“在體育運(yùn)動(dòng)中,不管你喜歡與否,都必須與團(tuán)隊(duì)中的其他人一起玩。得學(xué)會(huì)合作……完成任務(wù)?!?/p>

????假若有一條經(jīng)驗(yàn),是華盛頓賓夕法尼亞大道兩邊和兩端的人們需要真心牢記的話,那就是這條。在我的公司里和美國(guó)整個(gè)企業(yè)界,共和黨人和民主黨人都在攜手合作完成工作。事實(shí)上,多樣化的意見(jiàn)和方法在形成解決方案的過(guò)程中非常寶貴。華盛頓是時(shí)候該采取這樣的姿態(tài)和方式了。

????4.面對(duì)現(xiàn)實(shí)。社交媒體和其他傳播渠道的爆炸效應(yīng)要求當(dāng)今的企業(yè)必須“真實(shí)、透明和人性化,”可口可樂(lè)公司(Coca-Cola)高級(jí)副總裁溫迪?克拉克說(shuō)。要獲得成功,企業(yè)不能再僅僅提供三言兩語(yǔ)的企業(yè)通稿。它們必須回應(yīng)投訴,講好故事,激勵(lì)社區(qū),并將客戶和粉絲放在首位。

????華盛頓需要這樣面對(duì)現(xiàn)實(shí)的態(tài)度。美國(guó)人厭倦了朗朗上口的口號(hào)和簡(jiǎn)單的解決方案。選民是聰明的,他們知道要解決這些問(wèn)題很難。他們希望領(lǐng)導(dǎo)人更加透明、更切實(shí)際,承認(rèn)自己的錯(cuò)誤,將民眾利益放在高于他們狹隘的政治利益之上的位置。

????5.最后,華盛頓需要聽(tīng)取這樣一條經(jīng)驗(yàn),羅睿蘭稱她是從媽媽那里學(xué)習(xí)到的?!皼](méi)有過(guò)不去的坎?!?/p>

????商界和政界有很多地方都可以相互學(xué)習(xí)。我希望華盛頓有些人能聽(tīng)進(jìn)去這些建議。

????譯者:早稻米

????3. Play like a team. During a discussion of the many ways that playing sports can help prepare leaders, Ellen Kullman, Chair and CEO of DuPont (DD) made the point that "in sports, you have to play with other people on the team whether you like them or not. You learn to work together… to get the job done."

????If ever there were a lesson that both sides of the aisle and both ends of Pennsylvania Avenue need to take to heart, that is it. In my company and in businesses across America, Republicans and Democrats work together and get the job done. In fact, diversity of opinion and approach is viewed as valuable in helping shape solutions. It's time for Washington to adopt that attitude and approach.

????4. Get real. The explosion of social media and other communication channels requires today's companies to be "authentic, transparent and human," said Wendy Clark, Senior Vice President of The Coca-Cola Company (KO). To be successful, companies can no longer just provide a two-sentence corporate line. They have to answer complaints, tell good stories, celebrate the community and put their customers and fans first.

????Washington needs a dose of that reality. Americans are tired of sound bites and pat solutions. Voters are smart and know the problems are hard. They want leaders to be more transparent and real, to admit their mistakes and put the interests of the people ahead of their narrow political interests.

????5. Finally, Washington needs to hear a lesson that Ginni Rometty said she learned from her mom. "Nothing is insurmountable."

????The worlds of business and politics have much to learn from each other. I hope some in Washington are listening.

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