5.增長(zhǎng)：新車型

????和老款不同，很快即將投放市場(chǎng)的全新奔馳A級(jí)五門掀背車（上圖）和B級(jí)的多功能車應(yīng)該會(huì)毫無(wú)懸念地通過(guò)麋鹿測(cè)試（moose-avoidance test）。奔馳此次完全顛覆了它的小型車工藝，取消了“三明治”地板，降低了車頂高度。寶馬則通過(guò)X4跨界車等繼續(xù)擴(kuò)展現(xiàn)有產(chǎn)品線。X4也借鑒了X6的跑車式外型，不過(guò)恐怕還是敵不過(guò)奔馳最新小型車的魅力。

優(yōu)勢(shì)方：奔馳

6.增長(zhǎng)：車主

????據(jù)CNW研究公司的一位分析師介紹，買奔馳的人平均比買寶馬的人年長(zhǎng)五歲，二者客戶群的平均年齡比為57歲：51歲。尤其是在產(chǎn)品線的低端，消費(fèi)者的年齡差異最為明顯。奔馳C級(jí)的買主平均比寶馬3系的買主年長(zhǎng)10歲。雖然歐洲和美國(guó)都已步入老齡社會(huì)，但它卻沒(méi)有對(duì)奔馳的銷量起到太大的促進(jìn)作用。究其原因，根子還是在于衰退的經(jīng)濟(jì)。年長(zhǎng)的買家越來(lái)越傾向儲(chǔ)蓄，年輕買家則可舉債買車。

優(yōu)勢(shì)方：平手

5. Growth: New models

????Unlike their predecessors, the all-new A-class five-door hatchback (above) and B-class multi-purpose vehicle coming soon to market are in no danger of tipping over in a moose-avoidance test. Mercedes has completely revamped its small car engineering by eliminating the sandwich floor and lowering the roof height. BMW continues to stretch its existing portfolio with cars like the X4 crossover that will feature the coupe styling of the X6 but may have trouble matching the pizzazz of the new small Benzes.

Advantage:Mercedes-Benz

6. Growth: Demographics

????Mercedes buyers are typically five to ten years older than BMW buyers and average 57 years in age vs. 51, according to an analysis by CNW Research. At the lower end of the product spectrum, the difference is most pronounced. Mercedes' C-class buyers are ten years older than those of BMW's 3-series. Europe and the U.S. are aging, but it isn't helping Mercedes as much as it should. Blame it on recession economics: Older buyers dip into savings; younger buyers can use debt.

Advantage:Even