奔馳、寶馬決戰(zhàn)小型車
ALEX TAYLOR III
2012-07-16
奔馳和寶馬兩大頂級德系品牌為了爭奪新的細(xì)分市場正在展開針鋒相對的競爭，不過從目前來看，兩者各有千秋，一時還很難分出勝負(fù)。
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3.單車收益 ????梅塞德斯-奔馳的產(chǎn)品線主要向高端傾斜。無論是CL級、SL級還是別的車型，只要掛上三叉星的車標(biāo)，基本都要比競爭品牌的同級車貴好幾千美元。在奔馳AMG和它的黑色版的幫助下，梅塞德斯-奔馳的平均每車收益為53,000美元。寶馬3系的流行則壓低了寶馬的每車收益——寶馬的每車收益為47,400美元。反正不管怎樣，奔馳和寶馬的經(jīng)銷商們都已經(jīng)心滿意足了。 優(yōu)勢方：梅塞德斯-奔馳 |
3. Revenue per vehicle ????Mercedes' product line skews to the upper end -- all those CLs and SLs -- and the three-pointed star traditionally commands a premium of several thousand dollars over competing brands. Its AMG and Black Edition (above) cars help raise its average revenue per unit to $53,000. The popularity of the 3-series weighs down BMW. $47,400 is the average revenue per unit. Either way, both brands' dealers are happy campers. Advantage:Mercedes-Benz |
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