5.皮卡市場(chǎng)：福特喜憂參半

????福特的F-150是個(gè)真正的冠軍，它算得上是美國(guó)最受歡迎的皮卡。豐田的Tundra皮卡無(wú)法與之媲美。不過(guò)受歡迎也是有代價(jià)的。福特過(guò)于依賴輕型卡車(chē)的銷(xiāo)量。在美國(guó)這樣一個(gè)向乘用車(chē)傾斜的市場(chǎng)上，輕型卡車(chē)的銷(xiāo)量占到了福特總銷(xiāo)量的近三分之二。而豐田事實(shí)上對(duì)卡車(chē)的重視還不夠，因此它的皮卡生產(chǎn)線還有一定的填補(bǔ)空間。

5. Trucks: A mixed blessing for Ford

????Ford's F-150 is a true winner -- the most popular vehicle in America. Toyota's Tundra can't come close. But popularity comes at a price. Ford is uncomfortably overweighted toward light trucks. They account for nearly two-thirds of its sales in a market that skews toward passenger cars. Toyota is actually underweight on trucks, leaving it room to fill out its product line.