“Y世代”車主

????《“Y世代”有望改變購車體驗(yàn)》——汽車最新資訊網(wǎng)站W(wǎng)ardsAuto，2012年2月4日

????1992年“Y世代”這個(gè)詞剛造出來的時(shí)候，它指的是1977年到1994年出生的人。此后，“Y世代”就成了營銷人員津津樂道的熱門詞匯。10年前，豐田公司甚至專門為Y世代出生的年輕人成立了一個(gè)品牌——Scion，這個(gè)品牌的特點(diǎn)就是價(jià)格低、造型時(shí)尚，方便個(gè)性化改裝。Scion雖然獲得了成功，但人們對它的各款車型也是毀譽(yù)參半?？梢韵胍姡^的“Y世代”年輕人都是熱衷科技、以家庭為中心，以成就為取向的，而且渴望獲得別人的關(guān)注。據(jù)WardsAuto的說法，他們也是有望改變購車體驗(yàn)的一代人，因?yàn)槌^60%的Y世代人表示，他們不愿意去經(jīng)銷商的展廳。這就是他們和我們這些中老年人的區(qū)別嗎？

A new generation of drivers

????"Gen Y Expected to Change Car-Buying Experience" --WardsAuto 02/04/12

????The term "Gen Y" applied to people born between 1977 and 1994 appeared for the first time in 1992, and marketers have been trying to get their arms around it ever since. A decade ago, Toyota even created a car brand for them -- Scion -- which featured low prices, funky designs, and lots of opportunities for customization. Its success has been mixed. Supposedly, Gen Y'ers are tech-savvy, family-centric, achievement oriented -- and crave attention. According to Ward's they are going to change the car-buying experience because more than 60% say they are reluctant to go to a dealership. So that makes them different from the rest of us?