豪華車再發(fā)力

????《經(jīng)濟(jì)波動(dòng)，美國(guó)人對(duì)“豪車”和“超豪車”熱情不減》——汽車資訊及市場(chǎng)營(yíng)銷方案服務(wù)公司R. L. Polk & Co，2012年1月15日

????經(jīng)濟(jì)繁榮時(shí)期，很多人喜歡用手里的閑錢買一臺(tái)高端品牌的汽車。比如在本世紀(jì)的頭10年，凱迪拉克攀登者（Escalades）和路虎（Range Rovers）等豪車的需求出現(xiàn)激增。不過(guò)，在經(jīng)濟(jì)困難時(shí)期，許多追求時(shí)尚的買家消失了，只有那些手握大量可支配收入的所謂“百分之一的富人”在四處物色特價(jià)車。不過(guò)既然經(jīng)濟(jì)如此不景氣，為何2011年梅塞德斯-奔馳（Mercedes-Benz）、寶馬（BMW）和奧迪（Audi）的銷量都出現(xiàn)了井噴式增長(zhǎng)呢？看來(lái)豪華汽車是一個(gè)對(duì)經(jīng)濟(jì)波動(dòng)免疫的物種，不論經(jīng)濟(jì)是否穩(wěn)定都能賣出去。

Luxury's latest lap

????"Despite an unsteady economy, America's passion for driving "luxury" and "super luxury" cars remains strong" --R. L. Polk & Co. 01/15/12

????In good times, buyers rush to spend their extra dollars on upscale brands. The '00s saw demand explode for Escalades and Range Rovers. In hard times, the aspirational buyers disappear, only to be replaced by one-percenters, flush with disposable income, who swoop in to pick up bargains. If the economy is so shaky, why did Mercedes-Benz, BMW, and Audi all have blowout years in 2011? Luxury cars seem to be impervious to the economy, steady or not.