超越“卡戴珊姐妹”

????西克雷斯特賴以成名的著名真人秀節(jié)目中，有一部顯得與眾不同：即《飲食大革命》（Jamie Oliver's Food Revolution）。這檔節(jié)目由西克雷斯特與英國知名大廚、餐館老板賈米?奧利弗聯(lián)合制作，拍攝奧利弗如何改造學(xué)校餐廳和其他不健康的美國飲食菜單。

????這檔節(jié)目與西克雷斯特主持的選秀節(jié)目《美國偶像》，或者由名人主演的真人秀《與卡戴珊姐妹同行》等光鮮亮麗的節(jié)目截然不同。

????2010年，這檔節(jié)目首次登陸ABC電視臺(tái)。人們對(duì)它的第一印象是，它的風(fēng)格與西克雷斯特的其他（有些人認(rèn)為是膚淺的）喜劇類節(jié)目格格不入。

????但結(jié)果證明，雖然這檔飲食節(jié)目后來被停播，但這才是西克雷斯特希望持續(xù)制作的節(jié)目。他說：“明年，我們將更多關(guān)注學(xué)校和醫(yī)院內(nèi)的健康飲食問題。我希望繼續(xù)制作能夠帶來直接社會(huì)影響的節(jié)目。兒童肥胖等社會(huì)問題一直沒能解決，所以，如果能通過電視節(jié)目喚起人們對(duì)這些問題的重視，將會(huì)非常有意義?！?/p>

????此外，西克雷斯特還致力于尋求各種方式，在所有平臺(tái)上構(gòu)建他的媒體帝國，比如從廣播等傳統(tǒng)媒體，再到網(wǎng)絡(luò)和各種社交平臺(tái)，包括Twitter。他說：“傳播平臺(tái)、科技，還有傳播內(nèi)容在迅速聚合，這讓我非常興奮。用戶對(duì)于原創(chuàng)內(nèi)容的興趣日增，而我的公司恰好可以提供這樣的內(nèi)容；而且，我們的形式也多種多樣，包括短篇形式、真人秀、現(xiàn)場演出或者游戲等?！?/p>

????如果情況理想的話，西克雷斯特在未來五到十年希望獲得怎樣的成就呢？他說：“我們希望時(shí)間能夠放慢腳步。因?yàn)槲覀冊(cè)谶@個(gè)行業(yè)投入了大量的心血?！?/p>

????譯者：阿龍/汪皓

Beyond Kim and Khloe

????Among the reality television Seacrest is known for producing, there's one hit show in his stable that stands apart: Jamie Oliver's Food Revolution. The program, which Seacrest produced with Oliver, follows the British chef and restaurateur as he attempts to revamp school cafeterias and other unhealthy American menus.

????The program is a far cry from glossy shows such as American Idol, which Seacrest hosts, or celebrity-driven reality fare like Keeping Up With the Kardashians, which Seacrest's company produces.

????Indeed, the Oliver show, which debuted on ABC in 2010, might at first glance seem like an outlier in the otherwise lighthearted (some would say superficial) Seacrest portfolio.

????But it turns out the cooking show, which has since ended its run, is exactly the kind of TV fare Seacrest hopes to keep delivering. "We'll see much more focus on healthy eating in schools and hospitals in the year to come, and I want to continue to produce shows that directly effect change," he tells Fortune. "We've gone too long without addressing issues like child obesity, so to be able to tell those stories and help people through television is a powerful thing."

????Seacrest is also passionate about finding ways to build his burgeoning media business on all platforms, from old-school media such as radio to the web and its various social platforms, including Twitter. "We're seeing platform, technology, and content all converging, and it's happening quickly," he says. "It's exciting to me. There's an appetite for more original content than ever, and I have a company that creates content, whether it's distributed in short form, reality form, live form, or game form."

????In a perfect world, what else would Seacrest like to accomplish in the next five to ten years? "I'd like to make time slow down," he declares. "We're developing heavily in that category."