雅虎咸魚翻身

????前雅虎（Yahoo）首席執(zhí)行官卡羅爾?巴茨雖然剛愎自用，但如果她能兌現(xiàn)向投資者作出的承諾，于2011年下半年實(shí)現(xiàn)營(yíng)收增長(zhǎng)，那么如今她可能依然還在掌舵這艘風(fēng)雨飄搖的科技巨輪。然而事與愿違，雅虎銷售額持續(xù)下降，巴茨也在2011年9月份遭到了解雇。

????眾所周知，雅虎如今依然面臨著巴茨上任時(shí)一樣的問題：網(wǎng)絡(luò)搜索廣告市場(chǎng)的份額下降；顯示廣告銷售疲弱；員工士氣低落。巴茨的問題是她摘下了最容易到手的果子之后，仍然賭定公司情況會(huì)好轉(zhuǎn)。她在位時(shí)削減了成本，出售了非核心業(yè)務(wù)，還將雅虎的某些搜索運(yùn)營(yíng)外包給了微軟（Microsoft）。

????2011年雅虎股價(jià)波瀾不興，華爾街仍在苦苦等待這家公司當(dāng)初承諾的咸魚翻身。

A Yahoo turnaround

????Former Yahoo CEO Carol Bartz, for all her crassness, might still be atop the struggling tech giant had she delivered on a simple promise she made to investors: to grow revenues in the second half of 2011. Instead, Yahoo sales kept declining and Bartz got canned in September.

????It's no secret that Yahoo struggles with the same problems it faced when Bartz took over: declining share of online search advertising markets; weakening display ad sales; and low morale among employees. Bartz's problem was betting things would get better even after she picked off most of the low hanging fruit -- she cut costs, sold off non-core businesses, and outsourced some of Yahoo's search operations to Microsoft.

????With Yahoo's stock flat this year, Wall Street is still waiting on that promised turnaround.