財(cái)富的尷尬

????全世界的汽車廠商都明白，能否攫取更大的市場(chǎng)份額、甚至僅僅只是保住目前的市場(chǎng)份額，在很大程度上取決于車型更新?lián)Q代的速度，而且他們確實(shí)動(dòng)真格了。

????美銀美林（Bank of America Merrill Lynch）分析師約翰?墨菲每年一度的研究報(bào)告《汽車戰(zhàn)》（Car Wars）吸引了大量讀者。墨菲指出，1991年到2011年間，汽車行業(yè)平均每年會(huì)對(duì)16%的車型進(jìn)行更新?lián)Q代。但到了2012車型年（從2011年10月1日開(kāi)始），汽車業(yè)的換代率卻躍升到了23%，2013車型年還會(huì)達(dá)到驚人的32%。

????過(guò)去20年里，美國(guó)消費(fèi)者每年可選擇的新車平均有38款，但從今年開(kāi)始，在接下來(lái)四年里，他們可選擇的新車達(dá)到了平均每年46款。

????當(dāng)然，這些新車型各有千秋，各大廠商的行動(dòng)速度也有快有慢。以下我們謹(jǐn)對(duì)各大廠商的行動(dòng)做一個(gè)簡(jiǎn)單的分析，并列出他們最熱的幾款車型。

An embarrassment of riches

????Manufacturers around the world have learned that gaining -- or even holding -- market share is largely dependent on how often they turn over their fleets, and they have taken the lesson to heart.

????According to John Murphy of Bank of America Merrill Lynch, author of the widely followed annual "Car Wars" study, the industry replaced 16% of its fleets annually between 1991-2011. But the replacement rate jumps to 23% for the 2012 model year, which began Oct. 1, and then surges to an extraordinary 32% for the following year.

????While customers got to choose among an average of 38 new models every year for the past two decades, they will see some 46 new offerings coming their way every year for the next four.

????All new models aren't created equal, of course, and some automakers are moving faster than others. Herewith, an analysis of the activity by each automaker with a guide to its hottest models.