慣犯Facebook誹謗谷歌侵犯隱私

????Facebook公司今年出現(xiàn)了一長(zhǎng)串失誤，但在公關(guān)領(lǐng)域的慘敗或許是該公司最大的敗筆。5月份，這家社交網(wǎng)絡(luò)雇傭了行事激進(jìn)的博雅公關(guān)公司（Burson-Marsteller），散播關(guān)于谷歌公司（Google）的負(fù)面新聞。具體來(lái)說(shuō)，F(xiàn)acebook希望傳播谷歌公司侵犯用戶隱私的事件——這種事Facebook自己就是個(gè)中老手。

????這是一場(chǎng)經(jīng)典的抹黑運(yùn)動(dòng)，記者丹?里昂斯率先報(bào)道了此事。事件曝光后，F(xiàn)acebook承認(rèn)，它的確雇傭了博雅公司來(lái)宣傳谷歌在其不事張揚(yáng)的“社交圈子（Social Circles）”功能中使用個(gè)人數(shù)據(jù)的行為，但Facebook聲稱它對(duì)這種行為的擔(dān)憂合情合理（一個(gè)月后，這個(gè)功能正式成為了谷歌的一部分，這不啻為對(duì)Facebook的正面回?fù)簦?/p>

????最終，F(xiàn)acebook并沒(méi)有坦白事情的真相——它這樣做是為了抹黑其最大的競(jìng)爭(zhēng)對(duì)手，但似乎沒(méi)有人特別在意谷歌涉嫌侵犯隱私的行為。這次草率馬虎的打擊行動(dòng)，反倒讓Facebook顏面掃地?！つ釥?羅伯茨

Facebook smears Google's privacy policy

????This year's PR fiasco ranks near the top of Facebook's long list of missteps. In May, the social network hired aggressive PR firm Burson-Marsteller to plant negative pieces about Google. Specifically, Facebook wanted to seed stories about Google invading its users' privacy -- something Facebook has plenty of experience with itself.

????It was a classic smear campaign, and reporter Dan Lyons blew the whistle on it. Dragged into the light, Facebook admitted hiring Burson to publicize what it claimed were its very legitimate concerns about Google's use of personal data in its under-the-radar "Social Circles" feature. (One month later, that feature became part of Google , the company's frontal assault on Facebook.)

????In the end, Facebook didn't own up to the real story -- that it attempted to play dirty with its biggest competitor -- and no one much cared about Google's alleged privacy violations. The story instead became Facebook's sloppy, shady hit job. -- Daniel Roberts