沒人想要的大獎

????2011年有不少華麗的滑鐵盧事件，比如美國航空公司（American Airlines）、可口可樂（Coke）的白色易拉罐、多位灰頭土臉的共和黨總統(tǒng)候選人，還有波士頓紅襪隊（the Boston Red Sox）。另外還有幾家汽車廠商在2011年表現(xiàn)不佳，他們同樣有資格躋身這份名單。雖然今年美國汽車市場的銷量出現(xiàn)了一定的回升，但還是有好幾款被人們寄予厚望的車型成了經(jīng)銷商展廳里的滯銷貨。其中的某一款車型必將獲得“年度最不受待見車型”的雅號。我們最終將揭曉這個獎項花落誰家，但首先還是讓我們先來回顧一下其它十款值得一提的失敗車型。

A prize no one wants to win

????2011 has had some notable high-profile flops: American Airlines, Coke's white can, numerous Republican presidential candidates, the Boston Red Sox. More than a few automakers can add their names to the list. In a year when U.S. car sales staged a modest recovery, a number of nameplates with high expectations wilted in the showroom. To one of them must go the title of "Most Disliked Car of the Year." We'll get to that, but first ten other cars worthy of dishonorable mention.

菲亞特500

????菲亞特重返美國市場后并未能打出漂亮的翻身仗。首先是經(jīng)銷商網(wǎng)絡(luò)的發(fā)展速度緩慢，其次是好萊塢女星珍妮弗?洛佩茲主演的廣告反響平平，再次是油價穩(wěn)中走低，導(dǎo)致這樣一款節(jié)油車型對消費者的吸引不大。評測者的態(tài)度也很苛刻，汽車網(wǎng)站Edmunds.com稱，這款車型的可靠性“還需要觀望，自動檔車型的油耗令人失望，載物空間小于其它競爭車型?！盋EO西爾吉奧?馬基奧尼很快撤換了菲亞特的駐美高管，但損失已經(jīng)造成了。今年菲亞特500的預(yù)期銷量本來是50,000輛，但到11月為止實際只售出17,444輛。要贏得美國消費者的青睞，菲亞特恐怕還要打一場更艱苦的持久戰(zhàn)。

Fiat 500

????Fiat's reentry into the U.S. market never got out of first gear. Dealers were slow to sign up, an ad campaign featuring J. Lo flopped, and stable-to-lower gas prices failed to excite buyers. Reviewers were tough: Edmunds.com complained about "Wait-and-see reliability; disappointing fuel economy with automatic; less cargo room than rivals." CEO Sergio Marchionne wasted little time replacing Fiat's top U.S. executive, but the damage was done. Instead of selling 50,000 cars this year, Fiat had moved only 17,444 through November. Fiat faces an even steeper uphill battle to win over U.S customers.