姚明、Hello Kitty引領(lǐng)名人賣酒潮
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Hello Kitty粉紅當(dāng)?shù)?/strong> ????全世界Hello Kitty的粉絲們有理由慶賀一番了。Hello Kitty這家三麗鷗公司（Sanrio）所創(chuàng)造的可愛小貓形象，明年將推出一系列加州紅酒。 ????兩年前，三麗鷗在歐洲首次推出了Hello Kitty牌淡玫瑰露酒。盡管它從未在美國正式上市，但去年這種酒開始出現(xiàn)在一些酒類專賣店的貨架上。 ????公司稱，顧客們看到這個孩子氣的標(biāo)識醒目地出現(xiàn)在商標(biāo)上時，會產(chǎn)生形形色色的反應(yīng)。公司發(fā)言人戴夫.馬奇稱：“要讓顧客順利接受這款產(chǎn)品是個挑戰(zhàn)。但是Hello Kitty擁有大批20歲，30歲和40歲的粉絲，她們很喜歡我們的產(chǎn)品?！?/p> |
Hello Kitty ????Cat lovers around the world have reason to celebrate. Hello Kitty, the lovable feline character created by Sanrio, will launch a line of California wines next year. ????Sanrio originally debuted its Hello Kitty sparkling rose wine in Europe about two years ago. Although it never officially launched in the U.S., the wine began to pop up in specialty liquor stores last year. ????The company says its customers have had mixed reactions when they see the child-like icon displayed prominently on the label. "It's a challenge to make sure it's received in the right way. But Hello Kitty has a huge following of 20, 30, and 40-year-old fans that love the product," says Sanrio spokesman Dave Marchi. |
