5. 禮多人人愛

????LEFKO Renovations 是亞特拉大市的一家房屋翻新公司。公司老板戴維?勒夫科維奇從來不用常規(guī)的宣傳材料。他每次開始房屋翻新項(xiàng)目之前，都會(huì)給附近的鄰居寫信，他會(huì)努力避免給街坊們帶來不便。同時(shí)，他還鼓勵(lì)人們隨時(shí)向他投訴工程帶來的任何不滿。許多人都保留了他的信，并且被他的禮貌所打動(dòng)，以后也會(huì)照顧他的生意。這家公司于四年前成立，目前營收已經(jīng)達(dá)到7位數(shù)，年銷售額增長率也從20%提高到了40%。

????本文作者凡爾納?哈尼什為高管培訓(xùn)公司Gazelles Inc.的CEO。

????譯者：阿龍/汪皓

5. Kill them with courtesy

????David Lefkovits, owner of LEFKO Renovations in Atlanta, avoids standard pitch letters. Instead, when he starts a home-remodeling project, he writes to the neighbors, saying that he wants to avoid inconveniencing them. He invites them to call him personally with any complaints. Many save his letters and, impressed by his courtesy, hire him later. The profitable four-year-old firm now has seven-figure revenue and sales growth of 20% to 40% a year.

????--Verne Harnish is the CEO of Gazelles Inc., an executive education firm.