2. 另類的請(qǐng)柬

????珠寶設(shè)計(jì)師艾米麗?阿曼達(dá)是休斯頓珠寶公司Armenta Collection的老板。她的設(shè)計(jì)主要在內(nèi)曼馬庫斯百貨公司（Neiman Marcus）等商店內(nèi)銷售。艾米麗有一次參加一個(gè)大型的商展，她希望主要的零售商能夠光臨她的展臺(tái)。但她并未像其他競(jìng)爭(zhēng)對(duì)手那樣直接致電，而是給主要零售商發(fā)送了一系列“情書”，其中一封還包括一張西班牙情歌唱片，另外一封則表示希望與對(duì)方在商展中來一次“浪漫的約會(huì)”。艾米麗為此總共花費(fèi)了約2,500美元，但這家僅有60名員工的公司卻獲得了總計(jì)15家零售店的訂單。

2. Offbeat invites

????Jewelry designer Emily Armenta, who sells her designs in stores like Neiman Marcus, wanted to make sure key retailers scheduled a time to stop by her booth at a big trade show. So instead of phoning them, as many rivals do, the owner of Houston's Armenta Collection sent them a series of love notes, one with a recording of romantic Spanish music and another asking for a "date" at the show. Total cost: about $2,500. The 60-employee company walked away with orders from 15 new retail stores.