今夏美國(guó)車(chē)市紅黑榜

????黑榜之豐田凱美瑞 ????2011年7月銷(xiāo)量:27,016臺(tái) ????與2010年7月相比:下跌23% ????凱美瑞(Camry)的銷(xiāo)量在7月出現(xiàn)大跳水,不過(guò)千萬(wàn)不要上當(dāng):經(jīng)過(guò)重新設(shè)計(jì)的新款凱美瑞將于今年秋天上市,豐田(Toyota)誓要保持凱美瑞在美國(guó)市場(chǎng)上的最暢銷(xiāo)車(chē)型的地位。要知道2012款凱美瑞在方方面面都超過(guò)了老款,而價(jià)格卻與老款持平,甚至更低。不過(guò)豐田仍然面臨一個(gè)重大的挑戰(zhàn)——如何降低凱美瑞車(chē)主的平均年齡。要知道凱美瑞車(chē)主的平均年齡都在60上下,到了這個(gè)歲數(shù),讓他們?cè)谟猩暝俅翁湾X(qián)購(gòu)車(chē)的希望可不大了。 ???? |
????Loser: Toyota Camry ????July 2011 sales: 27,016 ????Change from July 2010: -23% ????Camry took a dive in July, but don't be fooled: A redesigned model is on the way this fall, and Toyota is determined to retain Camry's status as the best-selling car in America. Knowing Toyota, the 2012 version will be better in every way than the outgoing model and cost the same or less. One big challenge: lowering the average age of Camry drivers. When they are 60 years old, it doesn't leave much time for repeat purchases. |