甲骨文欲借FatWire進(jìn)軍零售領(lǐng)域
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????甲骨文（Oracle）收購(gòu)FatWire的意圖在于直接面對(duì)終端客戶(hù)。換句話說(shuō)，甲骨文希望進(jìn)入零售領(lǐng)域。 ????FatWire是一家“客戶(hù)體驗(yàn)管理公司”，業(yè)務(wù)是幫助其它公司更好地構(gòu)建在線服務(wù)，產(chǎn)品包括內(nèi)容管理、社區(qū)論壇、移動(dòng)平臺(tái)和“喜好”服務(wù)（the like）?？萍季W(wǎng)站讀寫(xiě)網(wǎng)（ReadWriteWeb）撰文稱(chēng)，甲骨文此舉“意在強(qiáng)化其在面向客戶(hù)的網(wǎng)絡(luò)體驗(yàn)領(lǐng)域的投資，因?yàn)楣揪W(wǎng)站正在不斷取代電話，成為公司間相互聯(lián)系的最重要手段?！弊x寫(xiě)網(wǎng)同時(shí)還推測(cè)甲骨文收購(gòu)FatWire是為了回應(yīng)奧多比（Adobe）此前的類(lèi)似收購(gòu)，后者在去年收購(gòu)了企業(yè)內(nèi)容管理解決方案供應(yīng)商Day Software。 ????甲骨文的上一個(gè)收購(gòu)對(duì)象是電子商務(wù)公司ATG。 ????甲骨文稱(chēng)，收購(gòu)FatWire將幫助公司“通過(guò)網(wǎng)絡(luò)、移動(dòng)和社交渠道改進(jìn)其在線參與功能，從而增加客戶(hù)的黏性和忠誠(chéng)度?！保ǖx寫(xiě)網(wǎng)表示FatWire在社交媒體領(lǐng)域并不擅長(zhǎng)。） ????甲骨文將FatWire整合進(jìn)了自家的“甲骨文客戶(hù)關(guān)系管理”產(chǎn)品套裝中。目前還不清楚甲骨文收購(gòu)的真正意圖是在FatWire的技術(shù)，還是FatWire的團(tuán)隊(duì)——這是收購(gòu)新創(chuàng)企業(yè)的趨勢(shì)，F(xiàn)acebook就是最好的例子，為了獲得天才的工程師，它收購(gòu)了多家小公司。FatWire此前就曾見(jiàn)諸報(bào)端，去年，曾傳聞EMC有興趣收購(gòu)該公司，不過(guò)交易最后并未發(fā)生。相反，兩家公司簽署了一份協(xié)議以在多個(gè)項(xiàng)目領(lǐng)域展開(kāi)合作，現(xiàn)在還不清楚甲骨文的收購(gòu)會(huì)對(duì)該協(xié)議造成何種影響。此次收購(gòu)的具體條款尚未公開(kāi)。 ????譯者：項(xiàng)航 |
????Oracle's (ORCL) acquisition of FatWire is all about the company putting itself in front of end customers. That is, it's more or less a retail play. ????FatWire is a "customer experience management company," which means that it helps businesses make their online services work better. Its products include content management, community forums, mobile platforms and the like. ReadWriteWeb says Oracle is "deepening its investments in the world of customer-facing Web experiences as company Web sites move towards replacing the telephone as the most important means of contact with a company." That site also speculates that Oracle is buying FatWire in response to similar moves by Adobe (ADBE), which acquired Day Software last year. ????Oracle's last acquisition was of e-commerce company ATG. ????Oracle says that with FatWire it will help companies "drive customer retention and loyalty through improved online engagement – across Web, mobile and social channels." (Though ReadWriteWeb notes that FatWire is weak on social media.) ????Look for Oracle to integrate FatWire into its Oracle Customer Relationship Management suite of products. It's not clear whether Oracle really wanted FatWire's tech, or if they're more interested in "acqhiring" the FatWire team -- a trend among startups, most prominently Facebook, who have been purchasing smaller firms in order to retain their engineering talent. FatWire has been in the news before, as last year EMC (EMC) was rumored to be interested in picking the company up, a deal that never happened. Instead, they signed an agreement to partner up on some projects, and it's unclear how Oracle's acquisition of FatWire might affect that. Terms of the acquisition were not disclosed. |
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