国产一精品一AV一免费,亚洲成AV人片不卡无码,AV永久天堂一区二区三区,国产激情久久久久影院

立即打開
Colonel Punishment - The significance of the KFC Double Down

Colonel Punishment - The significance of the KFC Double Down

Mina Kimes 2010年04月19日

????The publicity generated from a product like the Double Down gets people talking about KFC again -- and, if it drives them into stores, they're more likely to try the company's other, less gimmicky products. When New York Times critic Sam Sifton gave the sandwich a thrashing on his blog, he conceded that the chain's potato wedge fries "weren't bad" -- no small victory for the quick service chain. The added foot traffic gives KFC a chance to introduce new customers to its menu.

????"You get people who may intend to buy the new product when they go to the store, then they change their mind when they get there," says Mark Kalinowski, an analyst at Janney Capital Markets. Kalinowski says that often happens when customers go to fast food stores intending to purchase salads; one can easily imagine the scent of fryer oil trumping the sight of wilted iceberg lettuce.

????The Double Down isn't just a sideshow distraction, however. In many cases, novelty products can generate meaningful sales boosts. Kalinowski points to the success of the Pizza Hut Big New Yorker, which he says produced double-digit sales growth -- a rarity in the slow-moving fast food market. KFC hasn't achieved that level of expansion in more than a decade, says Kalinowski.

????It's too early to gauge the returns of the Double Down, but Kalinowski thinks it could help the chain achieve positive same-store sales growth this year. Novelty, like the bun, isn't permanent -- but the momentum it creates can last for at least a few quarters.

掃碼打開財富Plus App
遂溪县| 乌拉特中旗| 法库县| 文化| 武宁县| 会昌县| 探索| 丹江口市| 衡阳县| 工布江达县| 湖口县| 抚州市| 柞水县| 株洲市| 多伦县| 台州市| 吴堡县| 紫金县| 朝阳县| 甘洛县| 建德市| 孝感市| 冕宁县| 江永县| 东丰县| 普陀区| 佛坪县| 旺苍县| 涪陵区| 密云县| 彰化县| 兴国县| 永丰县| 永州市| 焉耆| 赤水市| 乐平市| 遵化市| 措美县| 阿瓦提县| 龙胜|